| Must watch: Union's hilarious response to agency of the year success | | Rachel Bull | | 07 November 2014, 2:01PM |  Who said Canadians don’t know how to take the piss? Toronto-based creative agency Union proved it could mock agency life with the best of them after releasing this video expressing its gratitude at being shortlisted for Strategy magazine’s Agency of the Year 2014 awards.
| | | | #MontyThePenguin flies into an early Twitter lead | | The Wall | | 07 November 2014, 10:48AM |  John Lewis' Christmas ads have become as synonymous with the British festive season as mince pies and Les Dennis panto.
But how does this year's tale of a young boy and Monty the Penguin compare to 2013's The Bear and the Hare in terms of social mentions? Kindred Agency looked at the success of each ad in the 24 hours after its release. Was the initial buzz around this year's ad greater than last year?
| | | | Movie marketing re-imagined in the mobile age | | Chris Quigley | | 07 November 2014, 10:17AM |  Along with the trailer, the poster continues to be a core staple of movie marketing. Over the years there's been a whole host of innovations as media formats have evolved, with the likes of augmented reality and interactive apps all promising to help provide deeper engagement with the cinema-goer, but the poster still keeps on going apace.
| | | | The rise of data cooperation and other 2015 predictions | | Dave Reed | | 07 November 2014, 9:14AM |  It’s that time of year again, when our experts cast their minds into the future and tell us the marketing trends that cannot be ignored in 2015. Today, Dave Reed, managing director of MediaMath shares his predictions. What would you add?
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