| | |  | | | | | | | Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash. | | | | | | | | | |  | | | | | | | Channel 4 is to offer advertisers a digital marketplace to buy advertising programmatically, from next year on All 4, its new video on-demand (VoD) platform. | | | | | | | | | |  | | | | | | | Bauer Media has repositioned its local radio portfolio in a bid to engage a wider audience. | | | | | | | | | |  | | | | | | | Unilever is inviting roster and non-roster agencies to pitch for a global Axe brief. | | | | | | | | | |  | | | | | | | The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK. | | | | | | | | | |  | | | | | | | Dogs Trust's famous adage that a dog is "not just for Christmas" and John Lewis Christmas ad star Monty the penguin have inspired an opportunistic but pithily tongue-in-cheek bit of social hijacking in a tweet from McVitie's stating "This Penguin is for lunch, not just for Christmas". | | | | | | | | | |  | | | | | | | Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year. | | | | | | | | | |  | | | | | | | Vice, the global youth media company, has relaunched its flagship online channel Vice.com and hired Jeremy Paxman as a one-off contributor. | | | | | | | | | |  | | | | | |  | | | | | | | Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media. | | | | | | | | | |  | | | | | | | OMD has seemingly achieved the impossible by winning the IPA Effectiveness Network of the Year. Its EMEA chief explains how to David Benady. | | | | | | | | | |  | | | | | | | As 2014 hurtles towards its finale, all advertising data points to a year of two halves - part-fuelled, aptly enough, by football. | | | | | | | | | |  | | | | | | | Publishers must decide whether they want to play ball with the social network's content plans, David Benady writes. | | | | | | | | | |  | | | | | | | The debate over where women stand in the media industry is showing no sign of concluding. Ed Owen reports. | | | | | | | | | |  | | | | | | | There are some words that are overused in our industry and, sadly, the more they are bandied around, the less power and impact they seem to have. The biggest one of all is "creativity". | | | | | | | | | | | | | | | | |  | | | | | | | The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. | | | | | | | | | |  | | | | | | | The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. | | | | | | | | | |  | | | | | | | The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. | | | | | | | | | |  | | | | | | | A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. | | | | | | | | | |  | | | | | | | From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. | | | | | | | | | | | |
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