Friday 14 November 2014

Media PM - This week's most read

Media PM Bulletin

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Media PM Bulletin
14th November 2014
Dixons Carphone begins £90m media review
Dixons Carphone begins £90m media review
Dixons Carphone, the electronics retail group, has kicked off a review to consolidate its two media planning and buying accounts, worth a combined £87 million.
How James Connelly became a mobile multimillionaire
How James Connelly became a mobile multimillionaire
It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports
Channel 5 helps Viacom achieve record viewers for MTV EMA's 20th birthday
Channel 5 helps Viacom achieve record viewers for MTV EMA's 20th birthday
Channel 5 helped the MTV Europe Music Awards (EMAs) attract its highest TV audience of more than 2.3 million in the UK on Sunday for the event's 20th anniversary.
News UK finds tablet ads as memorable as print
News UK finds tablet ads as memorable as print
The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK.
The top 10 programmatic trends for 2015 you can't ignore
The top 10 programmatic trends for 2015 you can't ignore
The programmatic market is evolving quickly and next year the pace of change is set to continue, says Ben Plomion, vice president of Marketing at Chango.
DoubleClick ads go down across the web
DoubleClick ads go down across the web
Google's DoubleClick for Publishers ad server globally has gone down, costing publishers millions.
My Media Week: Dominic Williams
My Media Week: Dominic Williams
With another fierce trading season upon us, Dominic Williams, head of trading, Amplifi, is in fighting spirit, until it gets to kids' bath time.
Channel 4 launches programmatic VoD marketplace
Channel 4 launches programmatic VoD marketplace
Channel 4 is to offer advertisers a digital marketplace to buy advertising programmatically, from next year on All 4, its new video on-demand (VoD) platform.
YouTube beats Facebook with 60% of online views of John Lewis ad
YouTube beats Facebook with 60% of online views of John Lewis ad
YouTube is winning the online video battle, securing more than half of the 16.3 million views of the John Lewis ad, just four days after its launch.
Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook
Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook
Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.
Google takes on Spotify with launch of YouTube's Music Key subscription service
Google takes on Spotify with launch of YouTube's Music Key subscription service
YouTube is to launch its highly-anticipated paid-for subscription service that lets users stream ad-free music and videos as well as download content to view offline.
Integrity and emotion in a bold campaign: Sainsbury's Christmas WWI 'truce' ad
Integrity and emotion in a bold campaign: Sainsbury's Christmas WWI 'truce' ad
Sainsbury's First World War-themed Christmas campaign is a clear play to win the hearts of the nation. But will the football 'truce' ad win footfall? asks Kate Jones, director at Mash Strategy Studio.
Watch: Sainsbury's launches 'Christmas is for sharing' WW1 ad
Watch: Sainsbury's launches 'Christmas is for sharing' WW1 ad
Sainsbury's has launched its "Christmas is for sharing" World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.
The media story behind the festive magic of Monty
The media story behind the festive magic of Monty
Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?
Latest blogs
How the UK is leading the way in brand safety online
How the UK is leading the way in brand safety online
The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan.
Radio influence grows for UK advertisers
Radio influence grows for UK advertisers
The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media.
Why international news still matters
Why international news still matters
The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International.
Media Owners take games into their own hands
Media Owners take games into their own hands
A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.
It's time media tapped into the bikegeist
It's time media tapped into the bikegeist
From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins.
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