Media AM - Sharing on the web: it's an emotional business, plus IPA Agency Census; Nabs; Media business rankings; the BBC

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27th November 2014

Sharing on the web: it's an emotional business The latest Wave survey from UM suggests why brands are still struggling to make content viral. Growth in female leaders, IPA finds The advertising industry has seen a steady increase in the number of women in senior positions and people of ethnic minorities, according to the latest IPA Agency Census. Barnardo's Diana Tickell to take charge of Nabs Diana Tickell, the executive director of marketing at Barnardo's, has been named the chief executive of the industry charity Nabs. Why Lewis Hamilton is prepared for agency life It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common? Should sibling shops be in one building? Does the move to bring wide-ranging and often disparate agencies together makes sense? Media business rankings 28 November 2014: The7stars lands the combined James Villa Holidays and Hoseasons account, as well as the Gala Interactive business. BBC plots £18m media consolidation The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News. My Media Week: Clare Hill Clare Hill, managing director of the Content Marketing Association, prepares for the body's International Summit and awards, and has a pair of killer heels to break in. Oreo YouTubers ads banned for failing to clearly indicate marketing partnership Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand. Should outdoor companies create content divisions? JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks Mindshare's Huddle 2014 widens media horizons From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady. Latest blogs Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Mobile startup Senior Sales Exec , Ultimate Asset £25000 - £27500 per annum + +20k comm + bens, London Agency Sales Account Director – Mobile Location Advertising , Aspire Mobile c£70,000 + 50% bonus, London (Central), London (Greater) Senior Sales Manager - Mobile Location Advertising , Aspire Mobile c£70,000 + 50% bonus + stock options, London (Central), London (Greater) Advertising Manager - Diverse market leading portfolio (Beach parties included) , Media IQ Recruitment £35k basic plus uncapped commission (and great benefits), London (Central), London (Greater) Senior TV Buyer - £32K , Ultimate Asset £28000 - £32000 per annum + Benefits + Great Agency Culture, City of London

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