Media AM - Vizeum wins £60m Burger King Euro media business, plus Twitter and Facebook; John Lewis; Asos; Richard Branson

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28th November 2014

Vizeum wins £60m Burger King European media business Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million). MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare' A group of MPs has demanded that social media sites make their terms and conditions clearer, arguing that their complexity means consumers unknowingly sign away use of their personal data. Monty beats the bear in battle of John Lewis ads John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort, according to research from Ipsos Mori. Things we like: The Times in Homeland, Peter Jackson turns to Empire, and what your newspaper says about you Some things in the media business we liked in the week up to 28 November, and one thing we didn't... Asos chairman: ignore Pinterest at your peril Pinterest is more important to retailers than distant innovations such as the Oculus Rift, according to Asos chairman Brian McBride. Branson backs 'sharing economy' as government prepares to rewrite rules Virgin founder Richard Branson has welcomed the prospect of rule changes that could make life easier for 'sharing economy' businesses such as Airbnb, Uber and Etsy in the UK. Brands are damaging the Internet of Things' rep with continuous non-news Think of something and put the word "smart" in front of it. It's the new craze. We used to put an "i" in front of things and before that an "e" but not anymore, now it's all about smart things. All the brands are doing it. Smart diapers, smart meters, smart watches. Top 10 ads of the week: Littlewoods' ad starring Myleene Klass takes top spot Counting down the 10 most-recalled ads, in association with TNS and Ebiquity. Sainsbury's Christmas ad escapes investigation despite 727 complaints The Advertising Standards Authority has decided not to investigate the Sainsbury's Christmas ad despite 727 complaints that its depiction of the First World War was distasteful. Rory Sutherland: Marketers must tap into the human brain The "standard default mode" of the industry is defensive but marketers should be "viciously aggressive" in asserting their value, and should also tap into the realms of "psychologically driven solutions" to grow brands, Rory Sutherland has argued. Sharing on the web: it's an emotional business The latest Wave survey from UM suggests why brands are still struggling to make content viral. Why Lewis Hamilton is prepared for agency life It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common? My Media Week: Jon Slade This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time. Will Facebook at Work appeal to brands? The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks. ZenithOptimedia takes on '365' user approach The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports. I'm confident we can make the future of media equal When Campaign asked last month "Is the future of media female?", it drew some interesting responses. It really is about time we made progress on this issue. Latest blogs Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Senior Advertising Sales Executive Gatwick Area , Elliott Barton recruitment Competitive and negotiable, Crawley, West Sussex Head of Events - Publishing Company in Brighton , Elliott Barton recruitment Excellent salary plus 25-30 days holiday, Pension, life Assurance, Childcare scheme, Brighton, East Sussex Sales Account Executive - Pharma Advertising - Global Publisher , Recruitment Revolution Excellent Salary + Company Benefits Package, Oxford, Oxfordshire Senior Sales Executive , Formula Won £25-30k + great comm, London (Central), London (Greater) Senior Sales Executive , Carreras Lathane Associates - CLA £28,000 to £30,000 plus commission & benefits, London (Central), London (Greater)

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