Sunday, 16 November 2014

Some of this week's most read features and opinions

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Do political clients damage agencies?
13 November 2014, 08:00AM
Do political clients damage agencies?
History Of Advertising: No 113: Ben Franklin's General Magazine
13 November 2014, 08:00AM
History Of Advertising: No 113: Ben Franklin's General Magazine
Why marketers get the agencies they deserve
by Claire Beale,
13 November 2014, 08:00AM
Why marketers get the agencies they deserve
This time last year, I was editing Campaign's sister brand Marketing and we did a little private survey of what clients thought of their agencies.
Crafting the full Monty for John Lewis
13 November 2014, 08:00AM
Crafting the full Monty for John Lewis
Daniel Fisher and Richard Brim tell how they delivered on the biggest brief of the year to produce 'Monty's Christmas'.
How football's global brands are moving the goalposts
13 November 2014, 08:00AM
How football's global brands are moving the goalposts
The Secret Footballer explains how brands are changing the beautiful game.
Not doing evil doesn't mean we can't have some fun
by Helen Calcraft,
13 November 2014, 08:00AM
Not doing evil doesn't mean we can't have some fun
Is transparency still a concern for advertisers?
13 November 2014, 08:00AM
Is transparency still a concern for advertisers?
Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.
The media story behind the festive magic of Monty
by Arif Durrani,
13 November 2014, 08:00AM
The media story behind the festive magic of Monty
Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?
How James Connelly became a mobile multimillionaire
by Arif Durrani,
13 November 2014, 08:00AM
How James Connelly became a mobile multimillionaire
It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports
Global and local share top billing in the ideal structure
by Nick Emery,
13 November 2014, 08:00AM
Global and local share top billing in the ideal structure
'And the logo was still too small'
13 November 2014, 08:00AM
'And the logo was still too small'
ISBA has combined its contacts with the Advertising Research Consortium's survey skills to find out what clients really think about their agencies. Campaign offers some nuggets from the report with the help of ISBA's Debbie Morrison.
Dave Trott: Doing well by doing good
by Dave Trott,
12 November 2014, 09:44AM
Dave Trott: Doing well by doing good
In the third world, 2 million children die each year from diarrhoea and pneumonia.
The strategy behind 50 years of drink-drive campaigns
by Josh Bullmore,
11 November 2014, 11:31AM
The strategy behind 50 years of drink-drive campaigns
With the Department for Transport marking 50 years of drink drive ads, Leo Burnett's Josh Bullmore looks back at the campaigns that remain a touchstone for anyone seeking to reduce dangerous behaviour and reviews how those strategies have developed.
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