Wednesday 12 November 2014

Unilever turns to non-roster agencies for global Axe pitch, Jan MacGregor, Dave Trott, Lynda Bellingham, Channel 4, Bauer Media, Apple Watch

Sorrell should leave talk of love to the French, Lévy says 

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Latest news
Unilever turns to non-roster agencies for global Axe pitch
by James Swift,
12 November 2014, 12:31PM
Unilever turns to non-roster agencies for global Axe pitch
Unilever is inviting roster and non-roster agencies to pitch for a global Axe brief.
Headhunter Jan MacGregor dies aged 71
by John Tylee,
12 November 2014, 09:12AM
Headhunter Jan MacGregor dies aged 71
Jan MacGregor, one of adland's most respected headhunters during a career spanning almost three decades, has died after a two-year battle with breast cancer.
Dave Trott: Doing well by doing good
by Dave Trott,
12 November 2014, 09:44AM
Dave Trott: Doing well by doing good
In the third world, 2 million children die each year from diarrhoea and pneumonia.
Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute
by James Swift,
11 November 2014, 02:06PM
Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute
Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year.
Channel 4 launches programmatic VoD marketplace
by Gurjit Degun,
12 November 2014, 09:17AM
Channel 4 launches programmatic VoD marketplace
Channel 4 is to offer advertisers a digital marketplace to buy advertising programmatically, from next year on All 4, its new video on-demand (VoD) platform.
Yahoo to acquire BrightRoll for $640m
by Gurjit Degun,
12 November 2014, 10:48AM
Yahoo to acquire BrightRoll for $640m
Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash.
Bauer Media repositions local radio portfolio
by Gurjit Degun,
12 November 2014, 10:17AM
Bauer Media repositions local radio portfolio
Bauer Media has repositioned its local radio portfolio in a bid to engage a wider audience.
PHE searches for agency to launch Living Well brand
by Anna Reynolds,
11 November 2014, 05:25PM
PHE searches for agency to launch Living Well brand
Public Health England is inviting agencies to pitch for the launch of the Living Well brand and to manage its flagship Smokefree brand.
With Apple Watch, it's time for new ad designs
by Daniel Drew Turner
12 November 2014
iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
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See what Geoffrey Goodwin had to say at the AOL digital upfronts
30 October 2014, 01:03PM
See what Geoffrey Goodwin had to say at the AOL digital upfronts

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Also in the news

Fed up of your agency? Here are 3 in-house alternatives
by Noelle McElhatton, 12 November 2014, 11:34AM
Cancer Research gives two fingers to Big Tobacco with #SmokeThis selfie campaign
by Shona Ghosh, 12 November 2014, 11:34AM
Berlin Wall recreated as listenable sound-wave to mark 25th anniversary of 'The Fall'
by Ben Bold, 12 November 2014, 10:51AM
Sainsbury's unveils £150m in price cuts as it begins overhaul of 3,000 products
by Ben Bold, 12 November 2014, 09:06AM
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Latest Work

PlayStation "welcome to the future of play" by 180 Amsterdam
12 November 2014, 08:30AM
PlayStation
Sony has released a follow-up to its "for the players" campaign to promote the PlayStation 4 ahead of Christmas. 180 Amsterdam created the campaign, which includes TV, press and digital work. The TV and online ad opens on two gamers stuck in the midd...
John Lewis "Monty the penguin" by Adam & Eve/DDB
11 November 2014, 12:55PM
John Lewis
John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can give his penguin friend, Monty, the companion he has longed for. Adam Eve/DDB created the campaign for the retailer.
Mulberry "#WinChristmas" by Adam & Eve/DDB
11 November 2014, 09:40AM
Mulberry
Mulberry s Christmas activity portrays family gift-giving as a game of one-upmanship. Adam Eve/DDB created the online ad for the designer label as part of a campaign that also includes press, digital and in-store executions.
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