Tuesday, 11 November 2014

Breaking news from Brand Republic - Sainsbury's loses High Court appeal over Tesco's 'Price Promise' ad, plus Vice.com; Burberry; Microsoft; MTV EMA's

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Vice.com relaunches with Guant�namo Bay series and Jeremy Paxman
Vice.com relaunches with Guant�namo Bay series and Jeremy Paxman
by Gurjit Degun
11 November 2014, 09:24AM
Vice, the global youth media company, has relaunched its flagship online channel Vice.com and hired Jeremy Paxman as a one-off contributor.
Sainsbury's loses High Court appeal over Tesco's 'Price Promise' ad campaign
Sainsbury's loses High Court appeal over Tesco's 'Price Promise' ad campaign
by Ben Bold
11 November 2014, 08:52AM
Sainsbury's has lost an appeal in the High Court over a 'Price Promise' ad campaign by rival Tesco, which had already been exonerated twice by the Advertising Standards Authority and an independent reviewer.
Digital is a 'seductive place to play', says Burberry's Christopher Bailey
Digital is a 'seductive place to play', says Burberry's Christopher Bailey
by Sara Kimberley
11 November 2014, 09:13AM
Christopher Bailey, Burberry's chief creative and executive officer, has said digital is at the heart of its latest ad campaign, describing it as a "seductive place to play" that enables the brand to tell a story.

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Microsoft chief Satya Nadella praises UK's computing curriculum
Microsoft chief Satya Nadella praises UK's computing curriculum
by Shona Ghosh
11 November 2014, 08:30AM
Satya Nadella, Microsoft's chief executive officer, has made his first appearance in the UK, praising national efforts to get more British children interested in science and technology.
Public Health England appoints M&C Saatchi and Freuds
Public Health England appoints M&C Saatchi and Freuds
by Anna Reynolds
10 November 2014, 03:08PM
Public Health England (PHE) has awarded its consumer engagement PR brief to M&C Saatchi with Freuds as a sub-contractor.
Channel 5 helps Viacom achieve record viewers for MTV EMA's 20th birthday
Channel 5 helps Viacom achieve record viewers for MTV EMA's 20th birthday
by Arif Durrani
10 November 2014, 03:08PM
Channel 5 helped the MTV Europe Music Awards (EMAs) attract its highest TV audience of more than 2.3 million in the UK on Sunday for the event's 20th anniversary.
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