| Watch: The key to brands becoming great publishers | | The Wall | | 10 November 2014, 2:30PM |  Did you know, YouTube star Zoella's subscriber base outstrips the combined readership of Vogue, Cosmopolitan, Glamour and Grazia? Or that traffic to the New York Times homepage more than halved in the last two years because consumers are not going to web destinations anymore?
| | | | | | | Why Nissan's reputation may be heading for a crash | | Chris Reed | | 10 November 2014, 10:20AM |  With great power comes great responsibility. But not if you're an international car brand, apparently.
Nissan's Datsun Go car gets zero points on the GlobalNCAP crash test scale. It's a brand new car. Recently launched in India. This is madness.
| | | | Foo Fighters and HBO engage fans with content marketing | | Chris J Reed | | 10 November 2014, 12:31AM |  The Foo Fighters unleash their new album, "Sonic Highways", this week with unprecedented hype and a unique content marketing strategy.
Lead singer and band architect Dave Grohl had a vision of recording eight songs in eight countries. However that was shown to be outlandishly expensive so he settled for eight songs recorded in eight American cities.
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