Monday, 10 November 2014

Media AM - YouTube, Mulberry, Big Bus Challenge 2014, Vaping ad, Havas

Media AM Bulletin

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Media AM Bulletin
10th November 2014
YouTube wins online video battle with 60% of John Lewis views
YouTube wins online video battle with 60% of John Lewis views
YouTube is winning the online video battle, securing more than half of the 16.3 million views of the John Lewis ad, just four days after its launch.
Mulberry wins Christmas with gifting ad
Mulberry wins Christmas with gifting ad
Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.
In pictures: Big Bus Challenge 2014
In pictures: Big Bus Challenge 2014
Revellers gathered at Covent Garden's London Transport Museum last night to see unveiled the winners of this year's Big Bus Challenge, run by Exterion Media in association with Campaign.
First-ever TV ad showing someone 'vaping' airs 50 years after on-air ad ban
First-ever TV ad showing someone 'vaping' airs 50 years after on-air ad ban
The first TV ad featuring someone "smoking" an e-cigarette on-screen will be broadcast tonight (10 November) following changes to the Committee of Advertising Practice's advertising rules.
Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook
Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook
Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.
OMD celebrates network success under Mendonça
OMD celebrates network success under Mendonça
OMD has seemingly achieved the impossible by winning the IPA Effectiveness Network of the Year. Its EMEA chief explains how to David Benady.
TV remains top dog for brands going into 2015
TV remains top dog for brands going into 2015
As 2014 hurtles towards its finale, all advertising data points to a year of two halves - part-fuelled, aptly enough, by football.
Facebook app plans will test publishers' resolve
Facebook app plans will test publishers' resolve
Publishers must decide whether they want to play ball with the social network's content plans, David Benady writes.
Is the future of media female?
Is the future of media female?
The debate over where women stand in the media industry is showing no sign of concluding. Ed Owen reports.
Creativity has never been more important in media
Creativity has never been more important in media
There are some words that are overused in our industry and, sadly, the more they are bandied around, the less power and impact they seem to have. The biggest one of all is "creativity".
Simple shopping: the key to the mother lode
Simple shopping: the key to the mother lode
Supermarkets must personalise the shopping experience for busy mums if they want to ensure loyalty. By Steve Parker.
Latest blogs
How the UK is leading the way in brand safety online
How the UK is leading the way in brand safety online
The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan.
Radio influence grows for UK advertisers
Radio influence grows for UK advertisers
The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media.
Why international news still matters
Why international news still matters
The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International.
Media Owners take games into their own hands
Media Owners take games into their own hands
A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.
It's time media tapped into the bikegeist
It's time media tapped into the bikegeist
From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins.
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