| | | | How to improve customer engagement through social | | Rob Blackie | | 13 November 2014, 8:49AM |  Is social just another way to broadcast at people?
Ask anyone who works in social and they'll inevitably tell you that they want deeper, richer engagement with their customers. But look at the activities that companies undertake in social and it's not at all clear that they are engaging in the right places.
| | | | Sponsored: Mobile, operational content and stories to make you cry | | The Wall | | 13 November 2014, 8:32AM |  This article is brought to you by our partners the Content Marketing Association
Spoon's marketing manager, Björn Owen Glad, and House of Fraser's head of SEO, Jamie Peach, take a look at their favourite pieces of content marketing this year and the challenges and opportunities facing the industry in 2015 ahead of being two keynote speakers at The International Content Marketing Summit on November 26.
| | | | 4 things David McCandless can teach us about planning (and data) | | Joe Smith | | 12 November 2014, 8:32AM |  On Monday night I went to hear the journalist and designer David McCandless talk about his new book, Knowledge Is Beautiful, and his approach to data, information and knowledge.
It was clear during the Q&A session that there were some serious data geeks in the audience, but most people were from a long tail of seemingly unrelated industries, looking to learn skills that they could transfer to their own careers and interests.
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