Tuesday 11 November 2014

Digital AM - Vice.com relaunches, plus Unilever VP on AI; Monty the Penguin; Vodafone; Microsoft

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Vice.com relaunches with Guantánamo Bay series and Jeremy Paxman
Vice.com relaunches with Guantánamo Bay series and Jeremy Paxman
by Gurjit Degun
11 November 2014, 09:24AM
Vice, the global youth media company, has relaunched its flagship online channel Vice.com and hired Jeremy Paxman as a one-off contributor.
Artificial intelligence is 'key' to big data, says Unilever's Marc Mathieu
Artificial intelligence is 'key' to big data, says Unilever's Marc Mathieu
by Shona Ghosh
11 November 2014, 09:05AM
Unilever is exploring artificial intelligence as a way for marketers to make sense of data and make their activity more relevant to consumers.
Peta hands John Lewis compassionate marketing award for Monty the Penguin
Peta hands John Lewis compassionate marketing award for Monty the Penguin
by James Swift
11 November 2014, 10:49AM
Peta has praised John Lewis for its compassionate marketing, in recognition for its Christmas 2014 campaign featuring computer-generated penguins.

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Vodafone Christmas ad stars 'local heroes'
Vodafone Christmas ad stars 'local heroes'
by Gurjit Degun
11 November 2014, 11:30AM
The Vodafone Christmas ad features hospital staff, chefs, farmers and the company's employees around the country singing along to 'Let it Go' from 'Frozen', the Disney film.
Microsoft chief Satya Nadella praises UK's computing curriculum
Microsoft chief Satya Nadella praises UK's computing curriculum
by Shona Ghosh
11 November 2014, 08:30AM
Satya Nadella, Microsoft's chief executive officer, has made his first appearance in the UK, praising national efforts to get more British children interested in science and technology.
Digital is a 'seductive place to play', says Burberry's Christopher Bailey
Digital is a 'seductive place to play', says Burberry's Christopher Bailey
by Sara Kimberley
11 November 2014, 09:13AM
Christopher Bailey, Burberry's chief creative and executive officer, has said digital is at the heart of its latest ad campaign, describing it as a "seductive place to play" that enables the brand to tell a story.
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From the blogs

How to harness location-specific experiences in 2015
James Senior
11 November 2014, 10:11AM
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11 November 2014, 10:02AM
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10 November 2014, 10:25AM
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