Thursday 27 November 2014

Digital AM - British Gas, Telefonica, Cheil, Twitter, Asos, Cake

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British Gas in talks with agencies about Hive content brief
British Gas in talks with agencies about Hive content brief
by James Swift
27 November 2014, 08:00AM
Hive, the British Gas service that allows users to control their heating through online tools, has released a content brief to agencies.
Telefonica getting 'healthy return' on start-up investments, says Wayra UK director
Telefonica getting 'healthy return' on start-up investments, says Wayra UK director
by Shona Ghosh
27 November 2014, 11:15AM
Telefonica is set to see a strong return on its cash investments into the European arm of Wayra, its start-up accelerator programme, according to Simon Devonshire, the company's director.
Cheil deal values Iris Worldwide at £80m
Cheil deal values Iris Worldwide at £80m
by Sara Kimberley
27 November 2014, 08:00AM
Cheil Worldwide has acquired a stake in Iris Worldwide in a deal that could value the agency at £80 million.
Twitter forges closer ties with the high street with 'Offers' launch
Twitter forges closer ties with the high street with 'Offers' launch
by Charlotte McEleny
26 November 2014, 03:31PM
Twitter has launched coupon service 'Twitter Offers' as a way for high street retailers to link Twitter activity to their physical stores.
John Hegarty launches incubator
John Hegarty launches incubator
by Staff
27 November 2014, 08:00AM
Sir John Hegarty and the investment specialist Tom Teichman are launching an incubator business called The Garage and have bought a townhouse in Soho to hothouse start-ups at seed stage.
Asos chairman admits 'over-investment' in China after sluggish year
Asos chairman admits 'over-investment' in China after sluggish year
by Shona Ghosh
26 November 2014, 01:56PM
Asos chairman Brian McBride has admitted that the company took on "too much too soon" with its launch in China.
Cake names Adrian Pettett as chief executive
Cake names Adrian Pettett as chief executive
by Maisie McCabe
27 November 2014, 08:00AM
Cake, the digital, PR and content agency owned by Havas, has promoted Adrian Pettett, the co-founder and chief operating officer, to chief executive.
Sharing on the web: it's an emotional business
Sharing on the web: it's an emotional business
by David Benady
27 November 2014, 08:00AM
The latest Wave survey from UM suggests why brands are still struggling to make content viral.
Katie Lee lands MD role at Gravity Road
Katie Lee lands MD role at Gravity Road
by Maisie McCabe
27 November 2014, 08:00AM
Gravity Road, the agency founded by Mark Boyd and Mark Eaves, has hired Katie Lee, the managing director of Leo Burnett London, as its first managing director.
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From the blogs

Standing out in today's content meritocracy
David Foggin
27 November 2014, 9:21AM
Do you really think you're prepared for Black Friday and Cyber Monday?
Joe Doveton
27 November 2014, 8:54AM
The rise of wearable tech beyond Google Glass: it's a matter of style
Daniela Cecilio
26 November 2014, 10:03AM
5 things to avoid when marketing to a youth audience
Matthew Dicks
26 November 2014, 9:45AM
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