Wednesday, 19 November 2014

Breaking news from Brand Republic - Bob Marley fronts 'Marley Natural' global cannabis brand, plus Giffgaff; Uber; Viber; Premier League TV rights

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ASA bans 'strongly sexual' Giffgaff ad
ASA bans 'strongly sexual' Giffgaff ad
by Gurjit Degun
19 November 2014, 09:13AM
The Advertising Standards Agency (ASA) has banned a "strongly sexual" ad by Giffgaff, the mobile telephone network, after one complaint.
Bob Marley fronts 'Marley Natural' global cannabis brand
Bob Marley fronts 'Marley Natural' global cannabis brand
by Shona Ghosh
19 November 2014, 10:11AM
Bob Marley will front the world's first global cannabis brand, after the family of the late reggae singer agreed to a tie-up with private equity firm Privateer Holdings.
Creston agencies become Unlimited in rebrand
Creston agencies become Unlimited in rebrand
by James Swift
19 November 2014, 10:06AM
Creston, the marketing communications group that owns TMW, is rebranding to Creston Unlimited to reflect its joined-up offering.

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Uber: we don't spy on passengers
Uber: we don't spy on passengers
by Shona Ghosh
19 November 2014, 10:03AM
Uber, the Taxi app, has insisted it does not monitor passengers, after senior vice president Emil Michael suggested the company might hire "researchers" to smear journalists.
Johnston Press, Local World and Newsquest unite for 1XL digital sell
Johnston Press, Local World and Newsquest unite for 1XL digital sell
by Arif Durrani
19 November 2014, 08:00AM
Local media owners, Johnston Press, Local World and Newsquest, have formed a partnership to create a nationwide digital advertising proposition called 1XL.
Viber launches Public Chats in major global marketing push
Viber launches Public Chats in major global marketing push
by Shona Ghosh
19 November 2014, 09:06AM
Viber, the mobile messaging app, has introduced a feature called Public Chats, which enables users to listen in on instant messages broadcast by brands or celebrities including Perez Hilton and Pixie Lott.
Ofcom kick-starts investigation into �3bn Premier League TV rights
Ofcom kick-starts investigation into �3bn Premier League TV rights
by Arif Durrani
18 November 2014, 04:15PM
Ofcom has opened an investigation into how the Premier League sells �3 billion worth of live UK audio-visual football rights in the UK, following a complaint from Virgin Media.
Supermarkets must embrace the 'connected shopper' to win sales
Supermarkets must embrace the 'connected shopper' to win sales
by Sara Spary
19 November 2014, 09:54AM
Retailers must embrace the connected shopper to drive growth into the future, or risk being trapped in a cycle of harmful and aggressive discounting, according to Jonathan Agnes, the chief executive officer of Constant Commerce.
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