Friday 21 November 2014

Digital AM - Freeview launches singing toys campaign, plus Airbnb, Ebola film, The7stars, Microsoft and digital doom-mongering

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Freeview launches singing toys campaign
Freeview launches singing toys campaign
by James Swift
21 November 2014, 11:32AM
Unsold jumble sale items come alive and sing 'I Want To Know What Love Is' in a new campaign for Freeview, the free-to-air digital TV service.
Westminster Council slammed for blocking Airbnb and short-term rentals
Westminster Council slammed for blocking Airbnb and short-term rentals
by Shona Ghosh
21 November 2014, 11:12AM
Westminster Council has come under fire for "over-zealously" policing short-term lettings through sites such as Airbnb, as political focus on 'sharing economy' businesses grows.
Matt Damon and Thandie Newton feature in Ebola film
Matt Damon and Thandie Newton feature in Ebola film
by Maisie McCabe
21 November 2014, 11:27AM
Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.
Gala Interactive appoints The7stars to £6m media account
Gala Interactive appoints The7stars to £6m media account
by Maisie McCabe
21 November 2014, 09:49AM
Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.
Lumia doesn't have Nokia's 'baggage', says Microsoft marketing director
Lumia doesn't have Nokia's 'baggage', says Microsoft marketing director
by Shona Ghosh
21 November 2014, 11:00AM
Microsoft is hoping to shift consumer perceptions of its Lumia smartphone brand after dropping the Nokia name, which comes with "legacy baggage", according to Adam Johnson, the company's UK marketing director for devices.
Wonga haemorrhages third CEO in a year with departure of Tim Weller
Wonga haemorrhages third CEO in a year with departure of Tim Weller
by Ben Bold
21 November 2014, 09:16AM
Wonga interim chief executive Tim Weller has quit after just five months in the role, making him the third CEO to quit the business in less than a year.
The end of digital doom-mongering is nigh... or is it?
The end of digital doom-mongering is nigh... or is it?
by Mark Barber
21 November 2014, 11:12AM
Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.
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