Thursday, 20 November 2014

Breaking news from Brand Republic - Govt extends creative roster to April 2016, plus Yahoo; Npower; TBWA; Baileys

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Govt extends creative roster to April 2016
Govt extends creative roster to April 2016
by James Swift
20 November 2014, 08:52AM
The Crown Commercial Service has told agencies on the Government's creative roster that it will extend their contracts for another year.
Yahoo usurps Google as Firefox's default search partner ending decade-long partnership
Yahoo usurps Google as Firefox's default search partner ending decade-long partnership
by Ben Bold
20 November 2014, 09:12AM
Yahoo is replacing Google as the default search engine on internet browser Firefox in the US, a move that could erode Google's 90% domination of the search market.
Npower calls ad pitch
Npower calls ad pitch
by Gurjit Degun
20 November 2014, 08:00AM
Npower is reviewing its �10 million creative account and is understood to have contacted a number of agencies directly about its advertising requirements.

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TBWA adds Torode to management line-up
TBWA adds Torode to management line-up
by
20 November 2014, 08:00AM
TBWA\London has hired Amelia Torode from The Good Relations Group as its new chief strategy officer, completing the agency's management line-up.
Baileys targets millennial women with global Here's to Us campaign
Baileys targets millennial women with global Here's to Us campaign
by Ben Bold
20 November 2014, 09:33AM
Diageo is attempting to persuade millennials to drink Bailey's in bars and clubs with a global ad campaign featuring groups of young women coming together for nights out, under the banner "here's to us".
MediaCom grabs top Campaign Media prize
MediaCom grabs top Campaign Media prize
by Arif Durrani
20 November 2014, 08:00AM
MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories.
Outdoor Planning Awards 2015 launch with new data and brand building categories
Outdoor Planning Awards 2015 launch with new data and brand building categories
by Suzanne Bidlake
20 November 2014, 08:00AM
The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.
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