Thursday, 6 November 2014

Breaking news from Brand Republic - Watch the new John Lewis Christmas ad, plus Dentsu Aegis; Asda; M&S; Labour

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Watch: New John Lewis Christmas ad
Watch: New John Lewis Christmas ad
by James Swift
06 November 2014, 08:00AM
John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can present his penguin friend, Monty, with the companion he has longed for.
Fetch sells to Dentsu Aegis
Fetch sells to Dentsu Aegis
by Arif Durrani
06 November 2014, 08:00AM
Dentsu Aegis Network has acquired the mobile specialist Fetch in a deal estimated to be worth �30 million.
Asda TV push puts a 'smile' at heart of Christmas
Asda TV push puts a 'smile' at heart of Christmas
by Ben Bold
06 November 2014, 08:11AM
Asda is kicking off its Christmas advertising push with a TV ad, ahead of a more product-led drive, with a 60-second spot that tells the "story of Christmas smiles".

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'We want consumers to reappraise M&S as a modern, relevant brand', says marketing chief
'We want consumers to reappraise M&S as a modern, relevant brand', says marketing chief
by Sara Spary
06 November 2014, 07:00AM
Marks & Spencer marketing boss Patrick Bousquet-Chavanne, said despite falling sales in the past half year, the new campaign would encourage consumers to reappraise the brand and bring the M&S food and fashion ranges together on "one journey".
Labour offers election role to Lucky Generals
Labour offers election role to Lucky Generals
by Parliamentary Correspondent
06 November 2014, 08:00AM
Labour is expected to drop its original plans to hold a pitch for its general election campaign and has promised Lucky Generals a key role.
Aldi Christmas ad with Jools Holland boasts 'Everyone's coming to us'
Aldi Christmas ad with Jools Holland boasts 'Everyone's coming to us'
by Ben Bold
05 November 2014, 04:00PM
Aldi is kicking off its Christmas advertising campaign, starring and scored by Jools Holland, which introduces the slogan 'Everyone's coming to us this Christmas' - a thinly-veiled jibe at the Big Four supermarkets.
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