Media AM - Trinity Mirror appoints Andy Atkinson as commercial director, plus DigitasLBi; John Lewis; Sainsbury's; YouView

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14th November 2014

Trinity Mirror appoints Andy Atkinson as commercial director Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director. DigitasLBi is on hunt for new media leader as Ling exits Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015. Things we like: MTV and Channel 5 collaboration, FT's fundraiser and C4 goes programmatic Some things in the media business we liked in the week up to 14 November, and one thing we didn't... John Lewis uses Shazam to hijack M&S and Debenhams Christmas ads John Lewis is quietly undermining its competitors on music recognition app Shazam, placing an ad for its Monty's Christmas app against tracks used for the M&S and Debenhams Christmas campaigns. Welcome to raw communications planning YouTube has been everywhere recently. Buses, posters, magazine features and the BBC. An episode of The Apprentice featured the candidates making a YouTube video and collaborating with stars on the platform to promote it, thus proving once again that not everyone can be funny or clever enough to go viral. 'And the logo was still too small' ISBA has combined its contacts with the Advertising Research Consortium's survey skills to find out what clients really think about their agencies. Campaign offers some nuggets from the report with the help of ISBA's Debbie Morrison. John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours. Sainsbury's marketing boss on WWI Christmas ad: We wanted to bring it to life sensitively Mark Given, Sainsbury's head of brand communications, spoke to Marketing about the development of the supermarket's epic ad and the sensitivities of using the First World War to advertise a brand. How James Connelly became a mobile multimillionaire It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports Is transparency still a concern for advertisers? Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates. YouView adds Netflix and Sky Sports to its armoury The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes The media story behind the festive magic of Monty Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014? Innovation and creativity to inspire OMD transition The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports. Global and local share top billing in the ideal structure Latest blogs How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Planning Associate Director , Aspire £50000.00 - £55000.00 per annum, London Senior Digital Sales Executive - Superb Consumer Title , Formula Won To £35k + excellent uncapped comm and great bens, London (Central), London (Greater) / London (North), London (Greater) / London (South), London (G... New Business Sales Manager - Events , Formula Won £30-40k doe + amazing uncapped comm and great bens, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr... Outdoor Sales Manager , SYLEX Recruitment 35000, London Head of Agency , SYLEX Recruitment 80000, London

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