| | |  | | | | | | | Coronation Street, the Manchester soap, is planning to broadcast a live episode to celebrate the 60th anniversary of ITV, the UK's largest commercial broadcaster, in 2015. | | | | | | | | | |  | | | | | | | BSkyB has had an ad banned by the Advertising Standards Agency (ASA) for a misleading "best ever" claim, after a complaint from its rival BT. | | | | | | | | | |  | | | | | | | Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. | | | | | | | | | |  | | | | | | | This week, Scott Knox, managing director of the Marketing Agencies Association, ponders media fragmentation, creative talent beyond London and whether texting might just be the future of awards judging. | | | | | | | | | |  | | | | | | | The rise of online video is only set to continue as it is inherently easier to sell than copy alone, says Bill Day, chief executive of Tremor Video as he discusses the future of TV vs video advertising | | | | | | | | | |  | | | | | |  | | | | | | | Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank". | | | | | | | | | |  | | | | | | | Uber, the cab app, has partnered with Spotify to create a service that allows passengers to control the music they hear during their taxi rides. | | | | | | | | | |  | | | | | | | YouTube is to launch its highly-anticipated paid-for subscription service that lets users stream ad-free music and videos as well as download content to view offline. | | | | | | | | | |  | | | | | | | Sainsbury's First World War-themed Christmas campaign is a clear play to win the hearts of the nation. But will the football 'truce' ad win footfall? asks Kate Jones, director at Mash Strategy Studio. | | | | | | | | | |  | | | | | | | Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014? | | | | | | | | | |  | | | | | | | Messaging app Snapchat has partnered with mobile payments firm Square to launch Snapcash, a service that enables users to send money via private messages. | | | | | | | | | | | | | | | | |  | | | | | | | The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. | | | | | | | | | |  | | | | | | | The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. | | | | | | | | | |  | | | | | | | The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. | | | | | | | | | |  | | | | | | | A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. | | | | | | | | | |  | | | | | | | From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. | | | | | | | | | | | |
No comments:
Post a Comment