Wednesday, 2 January 2013

Marketing Daily - Nestlé wins tit-for-tat trademark battle with Cadbury; plus Gocompare, Aviva, BT, and Nissan

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Nestlé wins tit-for-tat trademark battle with Cadbury
John Reynolds,
02 January 2013
 

Nestlé has won the latest tit-for-tat trademark battle with rival Cadbury, after...

KitKat: Nestlé secures ruling prohibiting rivals from making similar-shaped bars
 
 
Gocompare hires Stephen Hawking to save nation from Gio Compario
Matthew Chapman,
02 January 2013
 

Gocompare.com is bringing out an ad that shows theoretical physicist Stephen Hawking...

Gocompare: Stephen Hawking-created black hole features in latest ad
 
 
Aviva rolls out new global brand strategy
Alex Brownsell,
27 December 2012
 

Aviva is rolling out a new global marketing plan, which will see...

Aviva: new strapline
 
 
BT plugs YouView with new ad character
Daniel Farey-Jones,
02 January 2013
 

BT is mounting the first TV push for its catch-up TV service...

YouView: Samantha Bond stars in BT ad for its catch-up TV service
 
 
Nissan terminates cycling sponsorship
John Reynolds,
02 January 2013
 

Nissan has ended its co-title sponsorship of the RadioShack-Nissan-Trek cycling team.

Nissan: withdraws its sponsorship of the RadioShack-Nissan-Trek cycling team
 
 
Petplan relaunches with biggest ad investment to date
Matthew Chapman,
02 January 2013
 

Petplan is relaunching its brand with the biggest ad campaign in its...

Petplan: relaunches brand with its biggest ad campaign to date
 
 
 
Also in the News
 
Absolute Radio signs Green Flag as traffic and travel sponsor
Matthew Chapman,
02 January 2013
 
Dreams to sponsor Celebrity Big Brother
Daniel Farey-Jones,
02 January 2013
 
ITV secures This Morning sofa product placement from DFS
Daniel Farey-Jones,
02 January 2013
 
 
 
Blogs
 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
 
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