Wednesday, 2 January 2013

Media AM - ITV secures This Morning sofa placement from DFS, The Guardian and Daily Mirror, Absolute Radio, YouView, ESPN

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Media AM Bulletin
 
 
 
*   Latest News
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This Morning: Holly Willoughby and Phillip Schofield co-host the ITV show
ITV secures This Morning sofa product placement from DFS
Daniel Farey-Jones, 02 January 2013

ITV has agreed the third product-placement deal for daytime show 'This Morning',...

  
Price rise: The Guardian and Daily Mirror announce cover price increases
The Guardian and Daily Mirror increase cover prices
John Reynolds, 02 January 2013

The Guardian is upping its cover price by 20p to £1.40, while...

  
Green Flag: sponsors Absolute Radio's traffic and travel bulletins
Absolute Radio signs Green Flag as traffic and travel sponsor
Matthew Chapman, 02 January 2013

Absolute Radio has signed up breakdown service Green Flag as the first...

  
YouView: Samantha Bond stars in BT ad for its catch-up TV service
BT plugs YouView with new ad character
Daniel Farey-Jones, 02 January 2013

BT is mounting the first TV push for its catch-up TV service...

  
FA Cup: ESPN promotes its coverage with multimedia campaign
ESPN promotes the Cup Of Dreams as it enters the third round
Maisie McCabe, 26 December 2012

ESPN is promoting its coverage of the 2012/13 FA Cup through a...

  
*   Also in the News
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MailOnline rockets past 112m unique browsers in November
Arif Durrani, 20 December 2012
Radio sponsorship and promotions rise 8% in 2012
Arif Durrani, 21 December 2012
Dennis achieves first £1m month from digital ad sales
Arif Durrani, 20 December 2012
Jargon PR called in to help launch Top Gear magazine app
John Owens, 21 December 2012
 
 
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