Breaking news from Brand Republic - ITV/DFS, BT, Absolute Radio, Aviva, ESPN, EE

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news ITV secures This Morning sofa product placement from DFS by Daniel Farey-Jones 02 January 2013, 10:30AM ITV has agreed the third product-placement deal for daytime show 'This Morning', with DFS providing sofas for the set for a year from today. BT plugs YouView with new ad character by Daniel Farey-Jones 02 January 2013, 09:30AM BT is mounting the first TV push for its catch-up TV service YouView with a new ad introducing the mother of one of its flatmate characters. Absolute Radio signs Green Flag as traffic and travel sponsor by Matthew Chapman 02 January 2013, 09:38AM Absolute Radio has signed up breakdown service Green Flag as the first sponsor of its traffic and travel bulletins in a six-figure deal. Aviva rolls out new global brand strategy by Alex Brownsell 27 December 2012, 12:00AM Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning. ESPN promotes the Cup Of Dreams as it enters the third round by Maisie McCabe 26 December 2012, 12:01AM ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, 'Cup Of Dreams', which demonstrates how important the tournament can be to fans. Mobile operator EE revamps agency roster by Alec Mattinson 21 December 2012, 03:33PM EE has reviewed its UK agency support, extending the work of Nelson Bostock and ending its relationship with GolinHarris. Opinion Think BR: Businesses find new purpose by Amanda Powell-Smith 02 January 2013, 08:30AM There are four critical elements when developing progressive corporate responsibility strategies, writes Amanda Powell-Smith, director, Forster Communications. Think BR: How to score with the fans by Edgar Kuipers 19 December 2012, 08:30AM Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client services director, Havas Worldwide Amsterdam. Intelligence Marketers at risk of turning consumers into brand blockers by Kieran Kilmartin 24 December 2012, 08:30AM New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software. The new power of television by Sarah Ivey 17 December 2012, 08:30AM Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative. Also in the news Radio sponsorship and promotions rise 8% in 2012 by Arif Durrani, 21 December 2012, 11:33AM WPP's Kantar acquires US insights specialist AdGooroo by Arif Durrani, 21 December 2012, 10:55AM RKCR/Y&R seeks replacement for departing Toby Talbot by Matthew Chapman, 21 December 2012, 10:05AM Publicis Groupe acquires Rokkan Media in the US by Arif Durrani, 21 December 2012, 09:48AM Latest jobs Head of SEO Recruiter GoodEgg Digital Salary Circa £45k + Bonus and Benefits Location Greater London, Woking BTL AGENCY ACCOUNT MANAGERS - integrated, shopper, sales promotion, retail, experiential, digital Recruiter Judi Patton Salary £25K-£32K Location London and Home Counties SEO Specialist Recruiter Adam Recruitment Salary £20000 - £30000 per annum + Benefits Location Manchester Account Manager Recruiter Blue Skies Marketing Recruitment Salary £25000 to £35000 per annum Location London SENIOR ACCOUNT MANAGER - Shopper/ATL/Integrated - Central London - c. £35k Recruiter Judi Patton Salary c. £35,000 plus benefits Location Central London Recruitment Consultant Recruiter Blue Skies Marketing Recruitment Salary £25000 to £35000 per annum Location London BR Insight Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... Inventive Strategies to Win Over the Student Market (Webcast) With the average student spending over 3.7 hours a day online and a comb... Storytelling: Captivate Your Audience with Interactive Online Video (Webcast) At its very core, marketing is storytelling, resonating emotionally with... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... Digital on Trial: Harness 2012â€â„¢s Key Trends to Seize Opportunities in 2013 (Expert Reports) The final instalment of our 3 part Digital On Trial campaign is a hard-h... MP3 Podcast: Transforming The Mobile User Experience (Expert Reports) Over the last year, the number of people visiting the British Red Cross ...   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders