marketing your business online: The Wall > How to make social media insights more meaningful

Wednesday, 2 January 2013

The Wall > How to make social media insights more meaningful

The Facebook cheat sheet [infographic]

02 January 2013, 11:09AM

We already know you spend a lot of time on Facebook, even if that is increasingly on your smartphone, but when you’re using your Macbook or PC it’s handy to know how to get around Facebook faster. These keyboard tricks and Facebook shortcuts should help you do that and cut down on the time you spend on the site.

Isn't it social influence we should consider when judging people who are offensive on social media?

02 January 2013, 10:44AM

At both school and university we were taught not to trust everything found on Wikipedia. Up until recently, I assumed this lack of trust represented a general consensus amongst the population. It was recently reported that after referring to the site, Lord Leveson incorrectly identified a 25-year old American graduate as a founder of The Independent in his recent. Embarrassing as this undoubtedly was for the peer, he is simply the most recent in a string of high profile individuals who have been publicly humiliated after taking information gleaned from the internet, as fact. Social media has often taken the blame; ideas and remarks are exchanged, often much faster than can possibly be sensible so it can be difficult to distinguish between absolute truth and idle gossip.

How to make social media insights more meaningful

02 January 2013, 10:09AM

Two questions that marketers often ask are: Does my audience care about my brand? How can we make them care more? To answer these questions, brands and agencies heavily invest in market research. Online panels, focus groups, ethnographic studies, social listening are just a few of the most popular insights gathering tools.

The end of print - the final issue of Newsweek #lastprintissue [Print is dead]

24 December 2012, 3:00PM

Newsweek has revealed the image that will grace its final print cover, before it goes digital only in 2013, as its 80-year history in print comes to an end. It has chosen to go out with a vintage photo of its old New York headquarters. Fittingly the black and white photo is accompanied by a hashtag: “#lastprintissue”. The cover brings the past and the future together on one page. The final issue follows the announcement in October that Newsweek was to close as part of cost cutting and an acknowledgement that the age of the newsweekly is at an end.

Revolutions in Facebook Reach

21 December 2012, 10:30AM

Recently I took part in the Open Graph panel at the AllFacebook Conference, and found myself sitting next to Jon Morter, the guy that runs the Condescending Corporate Brand Page on Facebook. He also started the successful campaign to get Rage Against the Machine to UK No.1 at Christmas 2009 instead of the X Factor winner. So, yeah, he's a bit of a revolutionary hero.

The rise of the 'big data'-driven CMO

21 December 2012, 9:30AM

Marketing more than ever is a science. Not only has it had to evolve into that because tough times dictate that Chief Marketing Officers (CMOs) need to be able to justify their efforts in monetary terms, but the playing field has become an increasingly large and competitive one. As a result, the reliance on 'Big Data' has never been so important to all those involved.

Careless social media posts put careers of young adults at risk [infographic]

21 December 2012, 9:00AM

Over one in eight young adults aged between 18 and 25-years-old are posting online in anger about their boss or workplace and therefore putting their jobs at risk. This is one of the findings in research from AVG as part of its Digital Diaries series, called Digital Baggage.

Is Foursquare finally growing up? What 2013 holds for the geo-location service

20 December 2012, 11:30AM

I’ve been a keen Foursquare user pretty much since the start in 2009. Like many, the idea of gaining badges and mayorships became very addictive but the novelty soon wore off and led to many people questioning the real benefits of the service. There are only approximately 193,000 users in the U.K, significantly less, proportionately, than countries like the US which has over 10 million users. Having said all of that, Foursquare has had a busy 2012 and has shown some signs of 'growing up', not only as a service but as a company too.

How Obama's team continues the digital momentum after the election

20 December 2012, 11:00AM

Tim Berners Lee once said – "It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available". Well there aren't many people that are more powerful than the President of the United States of America...and as Obama settles into the first month of his second term, it's time to reflect on one of the most sophisticated, data-driven campaigns in political history and take a look at what his impressive team of digital and analytical experts are up to now. Are they keeping up the momentum?

Instagram changes spark anger, as company has to clarify position

19 December 2012, 12:17PM

Nothing sparks backlash against a social media service quite like a Terms Of Service (TOS) change. Users who have already willingly given up their privacy to sign up to the services in the first place, suddenly get annoyed when companies push a little bit harder.