Latest news | | | | | | Green Flag, the Direct Line Group-owned breakdown company, is re-launching with a new marketing strategy to emphasise its commitment to "fast, reliable and expert" customer service. | | | | | | | Cristina Fernandez de Kirchner, the president of Argentina, has taken out a strongly worded ad in national newspapers that says the UK is a "colonial power" for its continued ownership of the Falkland Islands. | | | | | | | WPP has acquired 20% of Globant, an international technology services provider headquartered in Buenos Aires, for approximately $70m (£43m). | | | | | | | MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition. | | | | | | | Fashion brand Esprit has appointed Exposure to handle its UK press and publicity. | | | | | | | Nestlé has won the latest tit-for-tat trademark battle with rival Cadbury, after regulators overturned their original decision to allow rivals to make KitKat-shaped products. | | | | | | | Channel 5 has signed up bed retailer Dreams to sponsor the new series of 'Celebrity Big Brother', which starts tomorrow (3 January). | | | | | | | Petplan is relaunching its brand with the biggest ad campaign in its 36-year history, featuring a TV spot that will introduce a new visual identity. | | | | Inventive Strategies To Win Over The Student Market |
| In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here. | | Â | | Opinion | | | | | | Consumers continue to say that they're willing to pay a premium for simplified experiences, writes Philip Davies, president EMEA, Siegel+Gale. | | | | | | | What are the simple 'dos' that will bring about change in your 2013, asks Jane Asscher, managing partner and chairman, 23red. | | | | Intelligence | | | | | | New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software. | | | | | | | Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative. | | | | | | Latest jobs | | Retail Customer Insight Manager | Recruiter Tarsh Lazare Marketing Recruitment | Salary £45,000 - £48,000 | Location Buckinghamshire - Flexible to work from home/agency 1-2 days per week | | | | Head of SEO | Recruiter GoodEgg Digital | Salary Circa £45k + Bonus and Benefits | Location Greater London, Woking | | | | | |
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