Thursday, 3 January 2013

Breaking news from Brand Republic - Green Flag, Falklands, WPP, MoneySupermarket, Esprit, Nestle/Cadbury, Dreams/Celebrity Big Brother

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Latest news
Green Flag relaunches with 'no matter what' service pledge
Green Flag relaunches with 'no matter what' service pledge
by Alex Brownsell
03 January 2013, 10:15AM
Green Flag, the Direct Line Group-owned breakdown company, is re-launching with a new marketing strategy to emphasise its commitment to "fast, reliable and expert" customer service.
Argentina takes out newspaper ad appeal to Cameron on Falkland Islands
Argentina takes out newspaper ad appeal to Cameron on Falkland Islands
by Maisie McCabe
03 January 2013, 10:10AM
Cristina Fernandez de Kirchner, the president of Argentina, has taken out a strongly worded ad in national newspapers that says the UK is a "colonial power" for its continued ownership of the Falkland Islands.
WPP invests $70m in minority stake in Globant
WPP invests $70m in minority stake in Globant
by Daniel Farey-Jones
03 January 2013, 10:18AM
WPP has acquired 20% of Globant, an international technology services provider headquartered in Buenos Aires, for approximately $70m (£43m).
MoneySupermarket takes on rivals with space shuttle ad
MoneySupermarket takes on rivals with space shuttle ad
by Alex Brownsell
03 January 2013, 09:30AM
MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.
Esprit appoints Exposure as UK agency of record
Esprit appoints Exposure as UK agency of record
by PRWeek reporters
03 January 2013, 09:54AM
Fashion brand Esprit has appointed Exposure to handle its UK press and publicity.
Nestlé wins tit-for-tat trademark battle with Cadbury
Nestlé wins tit-for-tat trademark battle with Cadbury
by John Reynolds
02 January 2013, 01:15PM
Nestlé has won the latest tit-for-tat trademark battle with rival Cadbury, after regulators overturned their original decision to allow rivals to make KitKat-shaped products.
Dreams to sponsor Celebrity Big Brother
Dreams to sponsor Celebrity Big Brother
by Daniel Farey-Jones
02 January 2013, 12:32PM
Channel 5 has signed up bed retailer Dreams to sponsor the new series of 'Celebrity Big Brother', which starts tomorrow (3 January).
Petplan relaunches with biggest ad investment to date
Petplan relaunches with biggest ad investment to date
by Matthew Chapman
02 January 2013, 01:35PM
Petplan is relaunching its brand with the biggest ad campaign in its 36-year history, featuring a TV spot that will introduce a new visual identity.
Inventive Strategies To Win Over The Student Market

In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here.
 
Opinion
Think BR: Simplicity isn't a trend, it's a necessity
Think BR: Simplicity isn't a trend, it's a necessity
by Philip Davies
03 January 2013, 08:30AM
Consumers continue to say that they're willing to pay a premium for simplified experiences, writes Philip Davies, president EMEA, Siegel+Gale.
Think BR: New Year's revolution
Think BR: New Year's revolution
by Jane Asscher
03 January 2013, 08:30AM
What are the simple 'dos' that will bring about change in your 2013, asks Jane Asscher, managing partner and chairman, 23red.
Intelligence
Marketers at risk of turning consumers into brand blockers
Marketers at risk of turning consumers into brand blockers
by Kieran Kilmartin
24 December 2012, 08:30AM
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
The new power of television
The new power of television
by Sarah Ivey
17 December 2012, 08:30AM
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.
Also in the news
Gocompare hires Stephen Hawking to save nation from Gio Compario
by Matthew Chapman, 02 January 2013, 11:28AM
PRCA defends corporate backing of All Party Parliamentary Groups
by John Owens, 02 January 2013, 11:08AM
The Guardian and Daily Mirror increase cover prices
by John Reynolds, 02 January 2013, 11:06AM
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