marketing your business online: April 2014

Media PM - BT Sport, Martin Sorrell, My Media Week, Facebook Studio Awards, Hearst, Google,

Media PM Bulletin


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30th April 2014

BT maintains pressure on Sky with extended free BT Sport deal

BT today announced plans to continue offering its BT Sport channels for free to its broadband customers for next season's 2014/1015 Premier League.

Martin Sorrell pay surges 70% to £30m

Sir Martin Sorrell, the chief executive of WPP, was paid a total of £29.8 million in 2013, up 70.1 per cent year on year.

My Media Week: Francis Turner

This week, Francis Turner, managing director of Adyoulike, scopes out new staff and office space following the acquisition of Content Amp by Adyoulike and discusses what native advertising is and what it isn't.

UK shops fail to win any Facebook Studio Awards

Droga5's parody Super Bowl ad for Newcastle Brown Ale has taken the top accolade in Facebook's Studio Awards, with no prizes going to UK shops.

Hearst eyes booming luxury market with Town & Country launch

Hearst Magazines is hoping to further tap into the buoyant print market for luxury brands with the launch of a UK version of its venerable US title, Town & Country.

Google leads Well Versed project encouraging teens to share online safety tips

Google has partnered with youth marketing agency Livity to help teens share ways of navigating the internet safely.

Twitter to roll out mobile bidding system for advertisers in Q2

Twitter is set to launch an integrated bidding system for advertisers and agencies in the UK, as part of its ongoing push to command a bigger share of the growing mobile advertising market.

Jamie Oliver partners with Bacardi to launch Drinks Tube

Jamie Oliver, the celebrity chef and businessman, has partnered with Bacardi to launch a YouTube channel called Drinks Tube.

James Chandler promoted to lead Mindshare's global mobile activity

Mindshare has promoted James Chandler to be the agency's global mobile director.

Weve's Nigel Clarkson says: 'Stop, collaborate and listen'

Nigel Clarkson, commercial director of Weve, has channelled the oft overlooked genius of Vanilla Ice ahead of next week's industry Media 360 event, telling leaders it is time to "stop, collaborate and listen".

What needs to happen for ad viewability trading to succeed?

Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

Programmatic targeting: Why we're approaching the end of the media category

The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.

All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

What is Oculus Rift and why did Facebook just buy it?

For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.

AOL's leader: 3 steps to better online advertising

As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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The Wall > The new face of mobile ads

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The new face of mobile ads

30 April 2014, 12:14PM

In the past six weeks, three of the most visible companies in the digital world have made similar announcements: Google, Twitter, and Yahoo have disclosed plans for dedicated advertising products for app marketers.

Infographic: How we respond to personalised content

30 April 2014, 10:47AM

Ten per cent of UK online shoppers have purchased an item whilst on the toilet. That’s according to a survey by Sailthru, providers of personalised marketing technology, which aimed to find out how consumers feel about personalised content from brands.

Why loyalty is paying dividends for the beleaguered financial services industry

30 April 2014, 9:24AM

Anyone even tenuously connected with financial services has been fighting off a 'big-bad-wolf' image crisis ever since the credit crunch hit in 2007. Despite seven years passing and the government now using rhetoric like 'turning a corner' and 'coming out of the woods', a deep mistrust of financial companies still permeates our consciousness.

The launch of .London: a stride forward in UK digital development

29 April 2014, 9:20AM

The .London domain launches today. It marks the next stage in the capital's evolution and reinforces its standout role on the global stage.

London is continually reinventing itself; from a European, to a global business leader. Historically, as a cultural, economic and industrial powerhouse, and now as a brand in its own right.