| Charisma aside, is social media a bit anti-social and anti-self? | | 09 April 2014, 11:25AM | |  A few years ago now, pre Snapchat and Instagram, but around the time Facebook started getting some seriously punchy valuations, I started talking about how digital brands might just be the most evolved version of the brand form. Why? My thinking was, and still is, that brands like Facebook and Twitter are so crazy-successful because they are examples of brands at their most charismatic. 'Charismatic' because their focus is on how they can make us feel good about ourselves. Read more... | | | | | Who's winning the engagement war - discovery, search or social? | | 09 April 2014, 11:10AM | |  For content owners and publishers, understanding how your readers or viewers interact with your content is a crucial step to understanding them and what they want online. How important is the reader's journey to your content? Outbrain recently collated some data on how engaged audiences are when coming to content from different traffic sources: search engines, social media and content discovery. We wanted to understand what impact the source had on user behaviour after they arrived on a content site. According to this latest research, there are considerable differences in engagement when it comes to three major types of traffic sources, with those audiences driven by content discovery showing to be more engaged and more likely to stay on-site longer. Read more... | | | | | How vertical networks are changing social media | | 09 April 2014, 11:00AM | |  While our personal lives and social existence seem irreversibly entwined to Facebook, users have largely resisted the temptation to share the details of their professional lives on the network. In some cases, we've put off "friending" colleagues or turn up the security settings before applying for a new job, lest an embarrassing photo presents itself to a recruiter or potential colleague. Read more... | | | | | | |
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