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| | | | | Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend. | | | | | | M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November. | | | | | | Jam's executive creative director, Wayne Deakin, is leaving the agency to pursue other interests. | | | | | | Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner. | | | | | | Furniture retailer DFS is to pitch its direct marketing, data analytics and planning and content strategy accounts through the AAR, with a shortlist currently being drawn up. | | | | | | iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi. | | | | | | Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands. | | | | | | London Live has been touring the city with a bus equipped with what the new local TV channel claims is the largest vehicular screen ever built, and the largest outdoor TV screen in the area, after Wembley Stadium's. | | | | | | | Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand. | | | Promoted | | | | | Efficient and effective advertising that resonates with consumers requires a back-to-basics approach that emphasises simple gut feelings. | | | ________ | | | | | |
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