Monday 14 April 2014

Campaign Daily Fix - Google becomes major UK advertiser, M&C's expectations for Walker Media, Jam, Gatwick, DFS, London Live bus

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Google becomes major UK advertiser after boosting spend by 50% in 2013
by Arif Durrani,
14 April 2014, 08:00AM
Google becomes major UK advertiser after boosting spend by 50% in 2013
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
M&C Saatchi expects Walker Media to quadruple in value
by Louise Ridley,
14 April 2014, 11:57AM
M&C Saatchi expects Walker Media to quadruple in value
M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November.
Creative chief Wayne Deakin leaves Jam
by James Swift,
11 April 2014, 05:29PM
Creative chief Wayne Deakin leaves Jam
Jam's executive creative director, Wayne Deakin, is leaving the agency to pursue other interests.
Gatwick rolls out 'guess the X-ray' competition
by Louise Ridley,
14 April 2014, 11:23AM
Gatwick rolls out 'guess the X-ray' competition
Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.
DFS pitches direct and data accounts
by Mark Banham,
14 April 2014, 08:30AM
DFS pitches direct and data accounts
Furniture retailer DFS is to pitch its direct marketing, data analytics and planning and content strategy accounts through the AAR, with a shortlist currently being drawn up.
iProspect appoints chief media officer among four senior hires
by Mark Banham,
14 April 2014, 09:31AM
iProspect appoints chief media officer among four senior hires
iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.
Unilever pilots multi-brand advertising with YouTube beauty channel
by James Swift,
14 April 2014, 08:35AM
Unilever pilots multi-brand advertising with YouTube beauty channel
Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.
Watch: London Live bus tours capital with giant video screen
by Louise Ridley,
14 April 2014
 
 
London Live has been touring the city with a bus equipped with what the new local TV channel claims is the largest vehicular screen ever built, and the largest outdoor TV screen in the area, after Wembley Stadium's.
 
Dove launches first cinema campaign with 'real beauty' sequel
by James Swift,
14 April 2014, 11:43AM
Dove launches first cinema campaign with 'real beauty' sequel
Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.
Promoted
The World's Leading Indpendent Agencies 2014: Bruketa & Zinic OM
by Davor Bruketa, Nikola Zinic and Sinisa Waldinger,
09 April 2014, 09:43AM
The World's Leading Indpendent Agencies 2014: Bruketa & Zinic OM
Efficient and effective advertising that resonates with consumers requires a back-to-basics approach that emphasises simple gut feelings.

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Also in the news

Ikea splurges 'grey' Belgium with colour
by Ben Bold, 14 April 2014, 12:00PM
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
by Ben Bold, 14 April 2014, 11:00AM
Dove tries to tell women their beauty is innate through placebo patches
by Loulla-Mae Eleftheriou-Smith, 11 April 2014, 12:30PM
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