Thursday 24 April 2014

Breaking news from Brand Republic - Facebook, Clear Channel, Mars, Apple, Yahoo

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Facebook ad revenue leaps $1bn as it invests in targeting
Facebook ad revenue leaps $1bn as it invests in targeting
by Louise Ridley
24 April 2014, 09:38AM
Facebook's global advertising revenue grew 82 per cent year on year to $2.27 billion (£1.35 billion), in the first quarter of 2014, representing the platform's strongest advertising growth in nearly three years.
Top honour at Planning Awards goes to British Airways, OgilvyOne and Posterscope
Top honour at Planning Awards goes to British Airways, OgilvyOne and Posterscope
by Staff
24 April 2014, 09:16AM
OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year's Clear Channel Outdoor Planning Awards, held in association with Brand Republic.
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
by Alex Brownsell
24 April 2014, 09:45AM
Mars has filed a lawsuit against US confectionery firm Hershey over its Malteser product, which it claims is "passing off" as Mars' own popular Maltesers brand.
Apple Q2 profits top $10bn as iPhone sales soar
Apple Q2 profits top $10bn as iPhone sales soar
by Alex Brownsell
24 April 2014, 09:29AM
Apple has revealed better-than-expected second quarter profits of $10.2bn (£6.1bn), with iPhone sales up 17% year on year.
Yahoo hosts exclusive X-Men: Days of Future Past films
Yahoo hosts exclusive X-Men: Days of Future Past films
by Mark Banham
23 April 2014, 03:13PM
Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.
Post Office reviews advertising, DM and digital accounts
Post Office reviews advertising, DM and digital accounts
by James Swift
23 April 2014, 11:45AM
The Post Office is preparing to review its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government's creative framework.
IPG's UK revenue jumps 21% after Profero acquisition
IPG's UK revenue jumps 21% after Profero acquisition
by Louise Ridley
23 April 2014, 10:21AM
Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.


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From the blogs

Using data to deliver advertising before a need emerges
Ian Edwards
24 April 2014, 8:04AM
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Chris Quigley
24 April 2014, 7:53AM
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Adam Hartley
23 April 2014, 12:30PM
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