| Native can be networked | | 22 April 2014, 2:00PM | |  Native advertising paves the way for brands to be bold and proud of the content they create – and truly become publishers of quality, engaging and transparent content that wins them loyalty, engagement and revenue. But is creating a network effect for native an oxymoron in itself; how can you customise content to sit across a myriad number of websites, at scale? | | | | | Google Glass - an unstoppable PR masterpiece | | 22 April 2014, 9:49AM | |  After years of build up and anticipation, last week saw Google Glass going on sale in the US for 24 hours only. The much-hyped wearable tech product is still being trialled and consumers who purchased them this week are part of the beta-testing Explorer Programme. Google has yet to confirm how many of the devices were sold overall, but we do know that only the white frames sold out. In spite of this it's been impossible to escape the hype around Google Glass. | | | | | Diesel stretch their brand like their jeans | | 22 April 2014, 9:30AM | |  You may think you know the brand Diesel but you may be surprised how far they have stretched their brand through innovative partnerships with much larger more traditional companies desperately trying to be cool. | | | | | Why small data matters | | 22 April 2014, 9:27AM | |  It seems no one buys hype faster than purveyors of the hype themselves. Maybe that's why the idea of ‘Big Data’ has become a wildfire burning its way into every crevice of the marketing conversation. However, I'm not sure that many of us know exactly what we are talking about since the term seems to have become a catchall for everything that concerns data. | | | | | | | Social news from Brand Republic | | | | | | | | | | | | | | | |
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