| | | | | Categories are great for awards... but not real life | | 10 April 2014, 10:37AM | |  Spring is the air, and the industry award season is in full swing. Across London, agencies are scrambling to write up their best work, begging for deadline extensions like students who've pissed away a whole term in the union bar and left their coursework to the last minute. Read more... | | | | | How big data and personalisation will make the future of brand communications U-shaped | | 10 April 2014, 10:33AM | |  As brands and brand marketers look to gain an edge on each other by engendering a meaningful, two-way dialogue with consumers, there can be no doubt that mass digitalisation, big data and personalisation are drivers for significant change. Brand marketers are striving to innovate at any available opportunity leading to a scenario where data scientists are desperately extracting insights and channelling them into mass market, personalised digital communications. Read more... | | | | | | | Social news from Brand Republic | | | | | | | | | | | | | | | |
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