| | | | Do agencies have unrealistic expectations of their leaders? | | 28 April 2014, 9:30AM |  When any communications agency starts the search for a new leader, there is a whole spectrum of criteria that comes into the mix: cultural fit, leadership style, ambition, education, relevant experience and even psychometric profile.
| | | | What does the latest mobile industry numberwang mean? | | 28 April 2014, 9:01AM |  Christ on a bike it must be dull being a mobile stats researcher:
'Keith, we need another one of those research pieces into the mobile marketing'
'Really??'
'Yes'
'But it's just going to say what it always says'
'More people doing more stuff on mobile – yes, we know. But there are media plans and start-ups hungry for the latest numbers, so get to it.'
| | | | Email reputation: 6 keys that will open the inbox | | 25 April 2014, 10:18AM |  Marketers spend a lot of time and energy coming up with compelling ways to engage target customers with emails. But no matter how impressive a marketing campaign, there is a real risk it won't even be read if marketers neglect to build a good email reputation that will maximise email deliverability. On average, 20% of legitimate marketing emails never reach a recipient's inbox - for marketers, this translates into lost customers, lost opportunities and lost revenues.
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