Monday 28 April 2014

Breaking news from Brand Republic - UK adspend, Facebook, Dave, Gurbaksh Chahal, Twitter

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Latest news
UK adspend to hit £20bn for first time in 2015
UK adspend to hit £20bn for first time in 2015
by Mark Banham
28 April 2014, 12:01AM
UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc.
Facebook makes moves into health sector with fitness app acquisition
Facebook makes moves into health sector with fitness app acquisition
by Loulla-Mae Eleftheriou-Smith
28 April 2014, 09:14AM
Facebook has moved into the health sector by buying a Finnish fitness tracking app.
UKTV channel Dave refreshes brand identity
UKTV channel Dave refreshes brand identity
by Mark Banham
28 April 2014, 09:03AM
UKTV's free-to-air channel Dave is to launch a refreshed brand identity for its on- and off-air presence tomorrow.
RadiumOne ousts CEO Gurbaksh Chahal following 'completely disgusting' behaviour
RadiumOne ousts CEO Gurbaksh Chahal following 'completely disgusting' behaviour
by Arif Durrani
27 April 2014, 05:30PM
RadiumOne is set to announce disgraced chief executive Gurbaksh Chahal is leaving the programmatic advertising specialist tomorrow (Monday 28 April), following a seven hour "highly emotional" board meeting in San Francisco, Media Week can reveal.
Ladbrokes marketing push focuses on 'bettors'
Ladbrokes marketing push focuses on 'bettors'
by Loulla-Mae Eleftheriou-Smith
28 April 2014, 09:17AM
Ladbrokes has ditched the screaming of odds and shouting of prices to launch a marketing push that focuses on the "bettor".
Celebrity Cruises reviews £5m media account
Celebrity Cruises reviews £5m media account
by Mark Banham
28 April 2014, 09:29AM
Royal Caribbean Cruises operator Celebrity Cruises is to review its £5 million media planning and buying account, currently held by AMS Media.
Consumers' recession 'coping mechanisms' have become entrenched, says study
Consumers' recession 'coping mechanisms' have become entrenched, says study
by Matthew Chapman
28 April 2014, 08:40AM
Almost half (43%) of consumers have changed their shopping behaviour for good as a result of the recession, according to research from loyalty firm Aimia.
Twitter poaches PHD's David Wilding to be its first planning director
Twitter poaches PHD's David Wilding to be its first planning director
by Louise Ridley
25 April 2014, 02:45PM
David Wilding, the head of planning at PHD UK, has been hired by Twitter as the social network's first UK planning director.


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