Wednesday 9 April 2014

Breaking news from Brand Republic - Maria Miller, First Direct, Wonga, MEC, Disney

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Culture secretary Maria Miller resigns
Culture secretary Maria Miller resigns
by Mark Banham
09 April 2014, 09:13AM
Culture secretary Maria Miller has this morning resigned from her post, following a row over her expenses claims.
First Direct chief and Metro Bank founder to launch digitally-led national bank
First Direct chief and Metro Bank founder to launch digitally-led national bank
by Loulla-Mae Eleftheriou-Smith
09 April 2014, 09:41AM
Anthony Thomson, the former marketer and founder of Metro Bank, is gearing up to launch Atom, a digitally led bank that will not have a presence on the high street.
French agency creates chocolate dildo Easter campaign
French agency creates chocolate dildo Easter campaign
by Louise Ridley
09 April 2014, 08:51AM
French agency Mademoiselle Scarlett has launched a campaign for premium sex shop Dorcel Store, to promote its set of chocolate sex toys for Easter.
Wonga censured by ASA over ad that implied consumers should disregard interest rates
Wonga censured by ASA over ad that implied consumers should disregard interest rates
by Ben Bold
09 April 2014, 10:16AM
A TV ad for Wonga has been banned by the Advertising Standards Authority because it insinuated that the rate on a short-term loan was "irrelevant", encouraged viewers to disregard the APR and "trivialised" the decision to take out a short-term loan.
Wilkinson rebrands to Wilko in new TV campaign
Wilkinson rebrands to Wilko in new TV campaign
by James Swift
09 April 2014, 10:07AM
Wilkinson, the household goods retailer, has launched a TV campaign featuring ship-proud pirates, to announce its rebrand as Wilko.
MEC wins £110m media account for Comparethemarket owner BGL Group
MEC wins £110m media account for Comparethemarket owner BGL Group
by Arif Durrani
08 April 2014, 02:34PM
WPP's MEC has been awarded the £110 million media planning and buying business for BGL Group, the owner of Comparethemarket.com, after a head-to-head pitch against incumbent ZenithOptimedia.

Also in the news
OMD wins £21m UK Disney media account as part of wider EMEA review
by Mark Banham, 08 April 2014, 03:15PM
Jam hires deputy managing director from Pd3
by James Swift, 09 April 2014, 08:00AM
Mountain Dew bottle-top helps Colombian skaters tighten their nuts
by Ben Bold, 08 April 2014, 12:15PM
Top 150 2014 deadline extended
by , 09 April 2014, 09:56AM

From the blogs

The Wall blog

I want a new job, where do I start?
NABS
08 April 2014, 3:12PM
Why marketers need to be directors of their brand's online story
Dietmar Dahmen
08 April 2014, 12:00PM
SHAKE THINGS UP
Dave Trott
08 April 2014, 7:57AM
The Agile Consumer: new attitudes
Campaign Guest
08 April 2014, 7:51AM


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