| Singaporean super-brand "Ah Boys to Men" shows how to market the army | | 15 April 2014, 12:42PM | |  When the first Singaporean armed forces coming of age film "Ah Boys To Men" hit the cinemas and was instantly a monster success it genuinely resonated with Singaporeans. The film had such a fundamental effect that it really made a difference to the way Singaporeans felt about their armed forces in a very positive way. It also created a Singaporean super brand franchise. | | | | | What's in your cloud? | | 15 April 2014, 9:00AM | |  "If I had 189 companies in my data centre and only knew whom 30 were, I would be fired. Why are my websites or mobile apps any different?" That is a direct quote from a senior technology architect of one of the largest online retailers in the world. What is he talking about? He's talking about a new business practice: Marketing Cloud Management. | | | | | Don't panic! Advertisers will be minimally affected by Google query encryption | | 15 April 2014, 7:00AM | |  This week Google announced another shift towards more secure searches. Starting immediately, Google will remove query data from the referrer on ad clicks originating from signed in users on Google. As this data will no longer be passed outside of Adwords, marketers will soon see "Not Provided" on third-party Pay-Per-Click analytics reports, including Google analytics. | | | | | | | Social news from Brand Republic | | | | | | | | | | | | | | | |
No comments:
Post a Comment