Wednesday, 30 April 2014

The Wall > The new face of mobile ads

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Digital PM The Wall
The new face of mobile ads
30 April 2014, 12:14PM

appleiPad2In the past six weeks, three of the most visible companies in the digital world have made similar announcements: Google, Twitter, and Yahoo have disclosed plans for dedicated advertising products for app marketers.

Infographic: How we respond to personalised content
30 April 2014, 10:47AM

infographic retailTen per cent of UK online shoppers have purchased an item whilst on the toilet. That’s according to a survey by Sailthru, providers of personalised marketing technology, which aimed to find out how consumers feel about personalised content from brands.

Why loyalty is paying dividends for the beleaguered financial services industry
30 April 2014, 9:24AM

Canary Wharf by Slimmer_Jimmer FlickrAnyone even tenuously connected with financial services has been fighting off a 'big-bad-wolf' image crisis ever since the credit crunch hit in 2007. Despite seven years passing and the government now using rhetoric like 'turning a corner' and 'coming out of the woods', a deep mistrust of financial companies still permeates our consciousness.

The launch of .London: a stride forward in UK digital development
29 April 2014, 9:20AM

LondonThe .London domain launches today. It marks the next stage in the capital's evolution and reinforces its standout role on the global stage.

London is continually reinventing itself; from a European, to a global business leader. Historically, as a cultural, economic and industrial powerhouse, and now as a brand in its own right.

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