| Email reputation: 6 keys that will open the inbox | | 25 April 2014, 10:18AM | |  Marketers spend a lot of time and energy coming up with compelling ways to engage target customers with emails. But no matter how impressive a marketing campaign, there is a real risk it won't even be read if marketers neglect to build a good email reputation that will maximise email deliverability. On average, 20% of legitimate marketing emails never reach a recipient's inbox - for marketers, this translates into lost customers, lost opportunities and lost revenues. | | | | | What B2B marketers can learn from B2C - the art of celebrity partnerships | | 25 April 2014, 9:30AM | |  If you think that celebrity endorsements are solely for the B2C market then think again. Today's savvy B2B marketers are going beyond the endorsement route and identifying ways to work with talent management agencies to secure talent partnerships that propel brand success on a global scale. | | | | | Sampling a new trend: Are you ready to hit your target? | | 25 April 2014, 8:08AM | |  Sampling is an effective marketing channel to really give consumers the chance to "try before you buy". It's proven not only to lead to improved sales but, perhaps more crucially, drive loyal customers. | | | | | Infographic: The key to pitch success | | 24 April 2014, 9:21AM | |  New research commissioned by visual content and production strategy agency Saddington Baynes has revealed the three most important success factors when it comes to pitching creative work. The results showed concept visualisation, chemistry with the client, and strategy and insight are the key factors. | | | | | | | Social news from Brand Republic | | | | | | | | | | | | | | | |
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