Marketing Daily - What the internet of things means for marketers + Aviva, KFC and Ladbrokes

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Marketing Daily Bulletin , 28th April 2014

What the internet of things means for marketers Claire Beale: Forget the dizzying possibilities, and offer something useful to consumers What the internet of things means to me: Will Orr, British Gas What the internet of things means to me: Amanda Mackenzie, Aviva Arianna Huffington: 'I was not living a successful life by any sane definition of success' Facebook makes moves into health sector with fitness app acquisition Consumers' recession 'coping mechanisms' have become entrenched, says study Forget Bitcoin's many problems, crypto-currencies are here to stay KFC boss hails brand's 'great story' as chain kicks off £21m investment programme US bank takes swipe at Google Glass with satirical ad Hottest virals: Castrol challenges Brazil star Neymar, plus Powerade and Honda Ladbrokes marketing push focuses on 'bettors' UK adspend to hit £20bn for first time in 2015 JOBS BOARD Head of Partnerships Maternity Cover 9-12 Months Fixed-Term , Sport England£45,650 , London (Central), London (Greater) Senior Partnerships Manager , Sport England£37,336 , London (Central), London (Greater) Brand Manager , Ball & Hoolahan£42,000 + Car/Car Allowance , London (Greater) Marketing Development Manager , AXA WealthUp to £48,500 , Basingstoke, Hampshire / Bristol, City of Bristol Senior Channel Marketing Manager , Salt£70000 - £80000 per annum + Bonus and Bens , London (Central), London (Greater)

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