Marketing Daily - Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend. Plus Wonga, Skype and Dove

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Marketing Daily Bulletin , 11th April 2014

Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend   Wonga faces social media storm after forcing Twitter to remove satirical material   Skype contrasts real stories with 'saccharine' style of Google and Apple   Dove tries to tell women their beauty is innate through placebo patches   Spotify tells the stories of relationships with music   Viral Review: One Direction perfume 'prankvert' should have been a bigger hit   Crowdsourcing requires long-term commitment - brands cannot simply walk away   SSE signs 10 year deal to sponsor Wembley Arena   German beer brand Warsteiner tells drinkers to 'do it right'   Co-op bank posts losses of £1.3bn and expects no profits for two years   Why does Ben & Jerry's have such loyal customers?   Sainsbury's, BT, Heineken lead Marketing Society Awards for Excellence 2014 shortlist   JOBS BOARD SENIOR DESIGNER (Events & Experiential) , SixTwoFiveOn Application , London and South East   Creative Director , The Marketing PracticeUp to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire   Global Research Director , Ball & Hoolahan£85,000 per annum , London   Content Writer , AF Selection£25,000 , South Manchester   Head of Marketing , Ball & Hoolahan - Top Jobs£60,000 + Car/Car Allowance , London

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