Media AM - Marks & Spencer, 2 Sisters Food Group, TMG, Nuts, OMD

	View in web browser Add to safe senders list

10th April 2014

M&S moves £60m media account to Mindshare Marks & Spencer has consolidated its £60 million media planning and buying account into Group M's Mindshare, after a review process involving incumbents Walker Media and Profero.     2 Sisters Food Group calls media review 2 Sisters Food Group is preparing to call a review of its £5 million media planning and buying business after parting ways with the incumbent, MediaCom.     TMG's Seiken to instil digital-native culture Telegraph Media Group needs to be "the polar opposite of traditional Fleet Street", with the emphasis moving from "imperial editors" to "empowering the reader", according to its editor-in-chief, Jason Seiken.     Nuts will soon be taken off the shelves but is already well past its sell-by date Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with the strapline: "Women! Don't expect any help on a Thursday."     OMD wins £21m UK Disney media account as part of wider EMEA review OMD has been awarded the £21 million UK media planning and buying account for Disney, snatching the business from incumbent Carat and beating Havas Media in the final stage.     MEC wins £110m media account for Comparethemarket owner BGL Group WPP's MEC has been awarded the £110 million media planning and buying business for BGL Group, the owner of Comparethemarket.com, after a head-to-head pitch against incumbent ZenithOptimedia.     MTV UK partners with Mobsta for mobile sales MTV UK has struck a deal with mobile sales business Mobsta to handle its premium mobile ad sales.     Would you work with electronic cigarette brands? Agencies that are tempted to explore the burgeoning e-cigarette market face an ethical dilemma, David Benady writes.     Advertising body ISBA welcomes Javid as culture secretary ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".     The smart businesses are investing in things that will make your clients obsolete There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment.     Internet giants fight back with ad trading solutions AOL, Yahoo! and Microsoft are seeking share from agencies' own programmatic trading desks, David Benady writes.     Agencies identify value in global tech tie-ups Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.     News UK journalists caused 'absolute mayhem' with digital data News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused "absolute mayhem", according to Alan Hunter, the head of digital for The Times and The Sunday Times.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

Manage Bulletins Unsubscribe