Tuesday 22 April 2014

Digital AM - Apple, Brand Republic Digital Awards shortlist, BA, Elvis, The Guardian

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Digital AM

Latest news

Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
by Matthew Chapman
22 April 2014, 09:10AM
Apple has pledged to work harder than ever to "leave the world better than the way we found it" in an ad trumpeting its green credentials and narrated by Apple boss Tim Cook.
Brand Republic Digital Awards shortlist revealed
Brand Republic Digital Awards shortlist revealed
by Rachel Bull
22 April 2014, 10:09AM
The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.
British Airways moves paid search account to Forward3D
British Airways moves paid search account to Forward3D
by Mark Banham
22 April 2014, 08:59AM
Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.
P2P lender RateSetter selects Elvis for integrated account
P2P lender RateSetter selects Elvis for integrated account
by Kate Magee
22 April 2014, 11:26AM
RateSetter, the peer-to-peer lender, has appointed Elvis as its first creative agency ahead of a multimillion-pound summer campaign.
What brands need to know about changes to VAT and online downloads in 2015
What brands need to know about changes to VAT and online downloads in 2015
by Jean-Benoit Berty
22 April 2014, 11:25AM
Changes to VAT coming in 2015 will impact across a brand's entire business, and companies need to wake up to the changes in online downloads and services before it's too late, says Ernst & Young's head of UK technology, media and telecommunications p...
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014
by Joel Fothergill
17 April 2014, 12:13PM
The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.


From the blogs

Google Glass - an unstoppable PR masterpiece
Daniel Todaro
22 April 2014, 9:49AM
Diesel stretch their brand like their jeans
Chris J Reed
22 April 2014, 9:30AM
Why small data matters
Tony Quin
22 April 2014, 9:27AM
Does your marketing data speak the same language as your business?
Adit Abhyankar
17 April 2014, 9:30AM
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