| | |  | | | | | | | The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. | | | | | | | | | |  | | | | | | | Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes. | | | | | | | | | |  | | | | | | | Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani. | | | | | | | | | |  | | | | | | | The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today. | | | | | | | | | |  | | | | | | | On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles." | | | | | | | | | |  | | | | | | | Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising. | | | | | | | | | |  | | | | | | | As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media industry. | | | | | | | | | | | | | | | | |  | | | | | |  | | | | | | | Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014. | | | | | | | | | |  | | | | | | | Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV. | | | | | | | | | |  | | | | | | | Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek. | | | | | | | | | |  | | | | | | | This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet. | | | | | | | | | |  | | | | | | | Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible". | | | | | | | | | |  | | | | | | | Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads. | | | | | | | | | |  | | | | | | | Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing. | | | | | | | | | | | | | | | | |  | | | | | | | Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. | | | | | | | | | |  | | | | | | | The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. | | | | | | | | | |  | | | | | | | All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. | | | | | | | | | |  | | | | | | | For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. | | | | | | | | | |  | | | | | | | As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient | | | | | | | | | | | |
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