Friday, 25 April 2014

Campaign Daily Fix - WPP Q1 results, first Hoover ad in a decade and Martin Sorrell on Ukraine

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WPP posts 1.5% revenue lift in Q1 and strong performance from UK
by Arif Durrani,
25 April 2014, 12:31PM
WPP posts 1.5% revenue lift in Q1 and strong performance from UK
WPP, the world's largest marketing communications group, has reported revenue is up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like growth in the UK and North America.
Hoover launches first UK TV campaign in more than a decade
by James Swift,
25 April 2014, 11:16AM
Hoover launches first UK TV campaign in more than a decade
Hoover has released its first TV campaign in the UK in more than 10 years, in a bid to promote its cordless vacuum cleaner.
Martin Sorrell calls Ukraine crisis 'a black swan that people didn't see coming'
by Louise Ridley,
25 April 2014, 12:10PM
Martin Sorrell calls Ukraine crisis 'a black swan that people didn't see coming'
Martin Sorrell, the chief executive of WPP, has spoken about the current tensions between Russia and Ukraine, describing the crisis as "a black swan" that no-one saw coming.
Campaign Viral Chart: Castrol 'footkhana' dominates the top 10
by Louise Ridley,
25 April 2014, 11:01AM
Campaign Viral Chart: Castrol 'footkhana' dominates the top 10
Castrol's "foothkana" spot, which pits motorsports star Ken Block against Brazilian football player Neymar Jr, dominates the most-shared ads online this week.
Lida hires TMW's Richard Pentin as strategy partner
by James Swift,
25 April 2014, 10:21AM
Lida hires TMW's Richard Pentin as strategy partner
Lida, the digital and direct agency, has hired TMW's planning director, Richard Pentin, as its second strategy partner.
Sony phone to be first product placement on E4's Made In Chelsea
by Mark Banham,
25 April 2014, 11:04AM
Sony phone to be first product placement on E4's Made In Chelsea
Sony has signed to be the first product placement partner for E4's 'Made In Chelsea' reality show, in a deal to include its Xperia Z1 Compact phone, brokered by Mediacom and Channel 4 Sales.
X-Men machine reaches the last Pringle in Isobar campaign
by Mark Banham,
25 April 2014, 10:55AM
X-Men machine reaches the last Pringle in Isobar campaign
Isobar, the Dentsu Aegis digital network, has created a European campaign for Pringles' partnership with the upcoming film 'X-Men: Days of Future Past, which shows how it is never easy "for humans" to reach the last Pringle in a pack.
Grey London social unit hires Pete Durant as head of social planning
by Kate Magee,
24 April 2014, 02:38PM
Grey London social unit hires Pete Durant as head of social planning
The Social Partners, Grey London's in-house social unit, has appointed Manning Gottlieb OMD's Pete Durant as head of social planning.
Watch: winners announced at Clear Channel Outdoor Planning Awards
by Georgina Brazier,
25 April 2014, 10:40AM
Watch: winners announced at Clear Channel Outdoor Planning Awards
The Clear Channel Outdoor Planning Awards 2014 took place this week, with OgilvyOne and Posterscope winning Grand Prize for the #lookup campaign for British Airways.
Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win
by Mark Banham,
24 April 2014, 05:08PM
Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win
Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.
Promoted
The World's Leading Indpendent Agencies 2014: Peralta Sao Paulo
by Alexandre Peralta,
09 April 2014, 09:49AM
The World's Leading Indpendent Agencies 2014: Peralta Sao Paulo
How do you keep having sex decades after the honeymoon? Here are the secrets to achieving a long-lasting client/agency relationship.

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