| Five things you may have missed | | | | | Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible". | | | | | | Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social. | | | | | | Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it. | | | | | | McCann London and its sister agency, MRM Meteorite, have been appointed as joint agencies-of-record for the Qatar Financial Centre (QFC). | | | | | | Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its investment in above-the-line advertising. | | | | | | |
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