Media AM - Goodstuff and Big Al's, UK adspend, Celebrity Cruises, Drum, Dave

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28th April 2014

Goodstuff and Big Al's win £8m Wren Living account Wren Living, the furniture retailer, has appointed Goodstuff Communications and Big Al's Creative Emporium to handle its media and creative accounts respectively. UK adspend to hit £20bn for first time in 2015 UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc. Celebrity Cruises reviews £5m media account Royal Caribbean Cruises operator Celebrity Cruises is to review its £5 million media planning and buying account, currently held by AMS Media. Drum hires Steve Wallington to replace Kerr as ECD Drum, the Omnicom content agency, has hired Steve Wallington, a co-founder of the creative agency Point Blank, as its executive creative director, replacing Ben Kerr. UKTV channel Dave refreshes brand identity UKTV's free-to-air channel Dave is to launch a refreshed brand identity for its on- and off-air presence tomorrow. Arianna Huffington: 'I was not living a successful life by any sane definition of success' Arianna Huffington, president and editor-in-chief of The Huffington Post Media Group, shares her thoughts on what makes a balanced life. WPP posts 1.5% revenue lift in Q1 and strong performance from UK WPP, the world's largest marketing communications group, has reported revenue up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like growth in the UK and North America. Twitter poaches PHD's David Wilding to be its first planning director David Wilding, the head of planning at PHD UK, has been hired by Twitter as the social network's first UK planning director. Robots aren't teaming up with art directors - they're too busy writing the news On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles." Tesco puts better online ad-targeting top of mind The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. ITV and Twitter unite to usher in social TV era Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes. Power of newsbrands reinforced at Shift 2014 Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani. Sorrell sparks a rare talk about the benefits of a more diverse workforce Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV. Should we welcome a commercial BBC World Service? Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising. My Media Week: Paul Mead This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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