Tuesday, 29 April 2014

Breaking news from Brand Republic - Microsoft/Nokia, Omnicom and Publicis merger, Baskin-Robbins, Heineken, Hearst

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Microsoft work 'underway' on a new brand to replace Nokia
Microsoft work 'underway' on a new brand to replace Nokia
by Alex Brownsell
28 April 2014, 04:00PM
Microsoft has revealed it is developing a new "go forward smartphone brand" to replace Nokia, following its £4.6bn acquisition by the tech giant earlier this year.
Tax issues continue to trouble Omnicom Publicis Groupe merger
Tax issues continue to trouble Omnicom Publicis Groupe merger
by Maisie McCabe
29 April 2014, 09:49AM
Omincom and Publicis Groupe have declined to comment on recent reports that the complicated structure of their proposed merger is coming under increased pressure from European tax authorities
Baskin-Robbins and Dunkin' Donuts owner plans rapid expansion onto UK high street
Baskin-Robbins and Dunkin' Donuts owner plans rapid expansion onto UK high street
by Loulla-Mae Eleftheriou-Smith
29 April 2014, 08:31AM
Dunkin' Brands, the owner of Baskin-Robbins, the American ice-cream store chain, and Dunkin' Donuts, is undertaking a rapid expansion plan onto the UK high-street.
Nokia names Rajeev Suri as president and CEO
Nokia names Rajeev Suri as president and CEO
by Loulla-Mae Eleftheriou-Smith
29 April 2014, 09:12AM
Nokia, the Microsoft-owned mobile phone company, has named Rajeev Suri as its next president and chief executive.
Snack brand Bear releases first TV campaign
Snack brand Bear releases first TV campaign
by James Swift
29 April 2014, 08:40AM
Bear, the healthy snack brand, has created its first TV campaign, which is aimed at four- to ten-year-olds and features a cartoon bear.
Heineken hands third brand to St Luke's
Heineken hands third brand to St Luke's
by Kate Magee
29 April 2014, 08:46AM
Heineken has extended its relationship with St Luke's, appointing it to launch the Old Mout Cider brand in the UK with a £3 million campaign.
Anna Jones promoted to CEO at Hearst
Anna Jones promoted to CEO at Hearst
by Maisie McCabe
28 April 2014, 02:34PM
Hearst Magazines UK has promoted Anna Jones, its chief operating officer, to the role of chief executive, replacing Arnaud de Puyfontaine.


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