| | | | Can video ads give your brand a sporting chance? | | 08 April 2014, 7:15AM |  Major sporting events draw massive TV audiences and, in turn, substantial advertising revenue. During the 2014 Super Bowl a 30 second TV advert cost $4m - illustrating the value of this specific ad space. Brand competition for this year was fierce and with 164 million viewers tuning in to watch the Super Bowl, it seemed to be the case that the mass exposure justified this enormous investment.
| | | | How marketing people inspire others - A Dozen Words of Wisdom | | 08 April 2014, 1:10AM |  A new book by Matt Parkes looks to shed some light on marketing wisdom. Matt asked thousands of people to give advice in a dozen words and from that came an inspirational book "A Dozen Words of Wisdom". Here are some highlights.
| | | | The ideal length of everything online | | 07 April 2014, 2:21PM | The very clever bods at social media platform Buffer were curious about the ideal length of tweets, headlines and everything else in between published on this gigantic virtual world we call Online.
| | | | Five keys to sequential storytelling for marketers | | 07 April 2014, 11:18AM |  For a growing number of consumers, accessing digital content from a single smart device is increasingly unsatisfying. Limited by screen size, resolution, and battery life, individuals use multiple devices throughout a typical day and multi-device use in and out of the home is quickly becoming the norm.
| | | | Creativity is just a series of mistakes | | 07 April 2014, 11:15AM |  The creative process is, and should be, riddled with mistakes. As James Joyce said, ‘mistakes are the portals of discovery’. They are the way we learn; the way we evolve. Indeed, you only have to scratch the surface of Twitter to read motivational statements such as 'I haven't failed, I've just found 100 ways that don't work'.
| | | | The best bits from Advertising Week Europe | | 04 April 2014, 10:39AM |  All this week our LIVE@AdvertisingWeek blog has brought you the best news, views, videos, pictures, tweets, interviews and behind-the-scenes gossip from the four-day event. As our teams try to stop their heads from spinning, The Wall brings you a best of the best bits curation from all the daily highlights.
| | | | Branded content is the Cara Delevingne of the marketing world | | 04 April 2014, 7:50AM |  When Simon Daglish, ITV's group commercial director, said at Advertising Week Europe that "90% of content is crap", I skipped a little celebratory dance. While it might seem harsh to tell brands that want to become programme makers that most consumers "don't give a stuff" about them, the sentiment behind the statement is right. The essence of what you are trying to communicate will die a bloody death if it has even the faintest whiff of corporatese about it.
| | | | 6 ways to put content in the hands of your employees | | 04 April 2014, 7:43AM |  To make their brands known for sharing truly valuable content that gets to the heart of client problems, B2B marketing teams must increasingly rely on the experts within the organisation. But as anyone who's worked in a B2B marketing team can tell you, it's a tough job to source good content from already fully maxed-out employees.
| | | | Most viral April Fools videos of 2014 | | 03 April 2014, 9:38AM |  April Fools is a great time for companies to get a bit playful with their advertising. It's the one day of the year when brands are free to indulge in a spot of no-holds-barred creative marketing and it's always fun reading about the various new mad-cap product lines that hit the market on April 1st.
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