Media AM - Google, IPA Bellwether Report, Metro, YouTube, Newsworks' Shift, Media 360

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17th April 2014

Google's revenues climb 19% to $15.4bn in first quarter Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.     Clients boost spend in traditional channels Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.     Metro launches content agency Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.     YouTube reveals user habits to appeal to 'older' marketers Google has released research on UK YouTube users for the first time.     Sorrell sparks a rare talk about the benefits of a more diverse workforce Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.     Homebase, Baileys and Camelot join the line-up at Media360 Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to attend at Brand Republic Group's 11th annual Media360 conference next month.     With all that baggage, Miller should've flown Ryanair Having been hailed for her "understanding" of advertising on her appointment as the Culture Secretary in 2012, Maria Miller's protracted departure from the post last week showed two other less-welcome qualities that critics often associate with the industry.     Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA Facebook has beaten Twitter to the title of the most "marketing friendly" social platform, according to a poll of social media marketers carried out by the Direct Marketing Association.     Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible' Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".     Will Lebedev's London Live be a success? One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.     Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.     What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.     Dove launches first cinema campaign with 'real beauty' sequel Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.     My Media Week: Paul Mead This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.     Zeebox app rebrands as Beamly with ambitions to be a social network for TV Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.     Bauer Media restructures sales team around agencies Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.     Unilever pilots multi-brand advertising with YouTube beauty channel Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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