| Virtual reality just got mainstream | | 23 April 2014, 12:30PM | |  You will of course know by now the ins and outs of the current state of virtual reality. A month ago, it probably wasn't even on your radar. Facebook bought Oculus VR last month, the crowd-funded Kickstarter success behind the development of the first major virtual reality headset, the Oculus Rift. For two billion dollars. Sony also recently announced its own plans to release a PlayStation-branded VR headset for gamers and PlayStation 4 owners later in 2015. These two immense news announcements alone confirm what many within the VR space have known for some time. | | | | | | | | | Integrating live and digital experiences | | 23 April 2014, 7:38AM | |  With its focus on live events, emotional engagement and digital connectivity, experiential marketing might appear to be a resolutely 21st century idea. Of course it's much older than that. Since the dawn of civilisation people have been gathering together to try, buy and exchange goods and services. Long before the term 'networking' had been coined, our ancestors were building business relationships based on trust, mutual benefit and common values. | | | | | Native can be networked | | 22 April 2014, 2:00PM | |  Native advertising paves the way for brands to be bold and proud of the content they create – and truly become publishers of quality, engaging and transparent content that wins them loyalty, engagement and revenue. But is creating a network effect for native an oxymoron in itself; how can you customise content to sit across a myriad number of websites, at scale? | | | | | | | Social news from Brand Republic | | | | | | | | | | | | | | | |
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