Tuesday, 22 April 2014

Breaking news from Brand Republic - Brand Republic Digital Awards shortlist; plus Apple, Jimmy Savile, UKIP, Karmarama, Mindshare

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Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
by Matthew Chapman
22 April 2014, 09:10AM
Apple has pledged to work harder than ever to "leave the world better than the way we found it" in an ad trumpeting its green credentials and narrated by Apple boss Tim Cook.
Brand Republic Digital Awards shortlist revealed
Brand Republic Digital Awards shortlist revealed
by Rachel Bull
22 April 2014, 10:09AM
The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.
Jimmy Savile newspaper ads urge victims to claim up to £60k
Jimmy Savile newspaper ads urge victims to claim up to £60k
by Louise Ridley
22 April 2014, 10:10AM
Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.
UKIP launches biggest ad campaign and stirs up 'racist' accusations
UKIP launches biggest ad campaign and stirs up 'racist' accusations
by Matthew Chapman
22 April 2014, 09:21AM
UKIP has launched its biggest advertising campaign ahead of next month's European parliamentary elections, with hard-hitting posters that have already been accused of being "racist".
Karmarama grabs Coppafeel! breast cancer charity account
Karmarama grabs Coppafeel! breast cancer charity account
by Mark Banham
22 April 2014, 08:46AM
CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account last year.
M&C Saatchi's Enyi Nwosu takes global role at Mindshare
M&C Saatchi's Enyi Nwosu takes global role at Mindshare
by Arif Durrani
21 April 2014, 08:00AM
WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.



Diesel stretch their brand like their jeans
Chris J Reed
22 April 2014, 5:09AM
Does your marketing data speak the same language as your business?
Adit Abhyankar
17 April 2014, 9:30AM
Hottest virals: World's toughest job, plus kids react to Walkmans
Chris Quigley
17 April 2014, 8:56AM
Viewability in focus - a workable model
Mark Connolly
17 April 2014, 8:45AM
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