Campaign Daily Fix - Young's calls pitch, Tata seeks branding shop, Clients boost traditional spend, Pick & Turkey - #campaignthursday

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Young's Seafood calls creative pitch by James Swift, 17 April 2014, 07:00AM Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising. Tata seeks shop for branding brief by Louise Ridley, 17 April 2014, 07:00AM Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign. Clients boost spend in traditional channels by James Swift, 17 April 2014, 07:00AM Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report. Metro launches content agency by Arif Durrani, 17 April 2014, 06:45AM Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing. Ex-M&S marketing chief Steven Sharp is consulting for WPP by Louise Ridley, 17 April 2014, 09:10AM Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer. YouTube reveals user habits to appeal to 'older' marketers by Louise Ridley, 17 April 2014, 06:45AM Google has released research on UK YouTube users for the first time. Reckitt kicks off Euro digital pitch by Louise Ridley, 17 April 2014, 06:45AM Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe. Agencies line up for beer promotion task by Jamews Swift, 17 April 2014, 06:45AM Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account. DLKW Lowe hires two as creative directors by Jeremy Lee, 17 April 2014, 06:30AM DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors. Atomic lands Cancer Research legacy brief by Mark Banham, 17 April 2014, 06:30AM Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns. Promoted The World's Leading Indpendent Agencies 2014: Hasan & Partners by Eka Ruola, 09 April 2014, 09:45AM We are currently working in a golden age of marketing creativity - an unprecedented opportunity for us to achieve great things for our clients. ________ Pick & Turkey Pick of the week: The Pilion Trust, Publicis London 17 April 2014, 08:00AM James Swift is impressed by The Pilion Trust's new campaign. Turkey of the week: Dove, Ogilvy & Mather Brasil 17 April 2014, 08:00AM Louise Ridley feels Dove's latest spot lacks the usual magic. Also in the news Pitch update: eBay's media contest, DFS and 2 Sisters Food Group 17 April 2014, 07:00AM Homebase, Baileys and Camelot join the line-up at Media360 by Staff, 16 April 2014, 04:00PM Google's revenues climb 19% to $15.4bn in first quarter by Matthew Chapman, 17 April 2014, 09:33AM Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games by Ben Bold, 17 April 2014, 09:36AM 17 April iPad edition D&AD President's Picks Jeremy Lee on the departure of Maria Miller Diversity in adland: why does the industry lack minorities? Media Forum: should we welcome a commercial BBC World Service? Latest Jobs Head of Publicity and Social Excellent salary and benefits, London Motion Graphic Designer £20000 - £25000 per annum, City of London PR Account Manager, Entertainment/Broadcast, £30k £30000 per annum, London Social Media Manager - NOW TV negotiable, London MULTICHANNEL CREATIVE MANAGER £85000 per annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.